LONDON – On the eve of his first missed Macworld keynote address in several years, Apple CEO Steve Jobs has released a statement quelling rumours he had cancer and revealing a “hormone imbalance” is to blame for his recent weight loss.
Are you tired of watching the same old programs or movies from the Blu-Ray DVD discs you have purchased? Well worry no longer. LG electronics has unveiled a new Broadband TV that allows you to watch streaming movies through its Internet-ready HDTV. Imagine being able to download and watch Netflix movies without the hassles of a set-top box? Totally Awesome!
It is believed that the TVs will be hooking up to your Internet via a wire or a wireless network.
Once you are no, you will need nothing else other than a Netflix subscription to be able to stream content straight to the new HDTV set.
The content is believed to be offered in both standard definition as well as in full high-definition.
(Source) DB Techno
Once again, it’s time to look back at the past year and share with you the hottest, sexiest and raciest ads of the year.
In advertising, people are always the highest cost because, frankly, there isn’t much else to shed. Sell a few Macs, cut out early on the odd 10-year lease, drop 4th qtr. bonuses — none of it adds up to the high costs of paying people. That’s why The Observer’s report that WPP will cut jobs wherever people account for more than 60 percent of internal costs is no surprise.
And, although the concrete beneath this story hasn’t fully set, it’s not hard to imagine why WPP is making these kinds of reductions. You cogs cost a lot to keep turning, what with your health insurance(s) and your Monday morning bagels, so naturally you’ve gotta go.
OK let’s be fair for a second, we proletariat are pricey pieces. But what about those high level executives who take in…you know…75 times as much as the rest of us? Can’t we just divide their salaries by 2 and redistribute? It’s the age old story: the community sacrifices one child each year to keep the gods happy — except in this case the child is a highly paid advertising executive who could probably afford to cut back on the Manolos.
Yeah, it would throw a wrench in “those” folks’ machinery. Sundays at the club would turn into just Sundays, and Friday nights won’t be the same without that second bottle of Veuve — but maybe those kids at the top will sleep better knowing their sacrifice means Bill Account Coordinator can keep sending his kid to school (perk: with shoes on). Ahh, idealism.
Yes yes, exaggeration, and we know this kind of thing will never happen. Contracts and capitalism prevent redistribution of this type (and who knows, maybe it is happening somewhere out there…so please, tell us), but it’s a notion that will surely stick in the minds of those addies who vacate their offices and drive slowly home in their half-paid off cars and wonder, “what now?”
We wonder the same, even as we type this post. So share your thoughts, woes, concerns, joys, below.
More: “You Choose The Industry’s Most Powerful Players“
New Career Opportunities Daily: The best jobs in media
London – Mike Smallwood is joining The Mill as the managing director of its TV ad content distribution division, BEAM.TV.
LONDON – Apple chief executive Steve Jobs is insisting he plans to stay on at the company as he recovers from a hormone imbalance that has caused his weight to drop sharply in recent months.
LONDON – North West regional publisher Champion Media Group is to launch a new free door-to-door weekly newspaper, the Aintree & Maghull Champion, next Wednesday.
LONDON – A remixed viral trailer for the UK release of the Oscar-tipped Danny Boyle film ‘Slumdog Millionaire’, using only images and sounds from the film has been produced by audiovisual artists Addictive TV.
Justice Genesis House : un résultat inattendu sur une réalisation du studio d’architecte Planda, autour de l’aspect graphique du groupe Justice. Une maison en forme de croix, à découvrir étape par étape.
LONDON – Pay-TV broadcaster Jetix Europe has secured a year-long advertising and sponsorship deal with Skechers to promote the footwear brand’s key kids product lines in the UK.
NEW YORK – The New York Times has begun offering ad placements on its front page below the fold for the first time with CBS signing up as the inaugural advertiser.
Competition among manufacturing brands is fierce. Televisions, kitchen appliances, flooring, electronics, automotive — each category is a crowded market. And in a climate where it's unclear whether there's enough to go around, most manufacturers are missing out on a prime opportunity to get ahead in the game: the digital channel.
I've got some digital marketing New Year's Resolutions ideas for clients. So listen up, brand managers, CMOs and consultants — here's my advice for 2009.
With 2009 shaping up to be a banner year, agencies everywhere need to strap in for what is sure to be a rough ride. Below are five resolutions that if made and kept, should calm the seas of change
LONDON – M&C Saatchi has produced a major new ad campaign aimed at getting families to eat better and keep fit.
I've got a few New Year's resolutions for 2009, like sticking with more edamame and fewer shrimp tempura rolls topped with spicy tuna (which Ichiro on New York's Upper East Side mysteriously calls a Manhattan roll). I've got even more resolutions for digital media — including those for me, for the industry at large and for certain key players.
Right now, it is hard to write any real happy endings — especially about the state of diversity in advertising — when tough decisions are being made daily, budgets are being cut, accounts are being lost and, with them, jobs.
A wee Brooklyn-based shop called Fantasy Trophies (“Hand-made trophies worth bragging about”) has launched a YouTube campaign, “Bragging Rites,” that consists of nine videos which get progressively more retarded.
NEW YORK (AdAge.com) — Outgoing NBC Universal digital chief George Kliavkoff doesn't think much of the online video search engines of competitors ABC and CBS. In his on-stage comments at the recent MIEG breakfast in New York, he boasted about how Hulu is much better at finding ABC and CBS content. Hulu, a joint venture of NBC and Fox, is only 9 months old but has become the internet's third most heavily trafficked video search engine.
LONDON – McCann Erickson London has created a vibrant cartoon ad to help sell Quorn to non-vegetarians.
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