Isobar opens word of mouth agency in Canada
Posted in: UncategorizedLONDON – Isobar, the Aegis-owned digital marketing network, is expanding its operations in Canada with the opening of Ammo Marketing in Toronto.
LONDON – Isobar, the Aegis-owned digital marketing network, is expanding its operations in Canada with the opening of Ammo Marketing in Toronto.
LONDON – Guardian News & Media-owned ContentNext Media, publisher of news site paidContent, has appointed former DoubleClick Media executive Susan Leiterstein to head its sales operation.
The homeless are often overlooked and an interesting guerrilla marketing campaign in Germany was thought up to make people more aware.
Sometimes you need to look through people to understand that you "don’t see" them.
advertiser: Homeles […]
LONDON – Digital direct agency Cheeze has appointed Mike Groves as client services director, replacing Matt O’Brien, who was made managing director of the agency last year.
Media Week editor Steve Barrett and news editor Tristan O’Carroll discuss the big stories that have been breaking in the last two weeks, including some major account wins and the fallout for media from the high street woes.
After the Ryanair sexy calendar,
Virgin Atlantic is launching in UK an old fashion commercial playing on the sexyness of its crew.
"Still red hot"
advertiser: Virgin Atlantic
agency: RKCR/Y&R
LONDON – Sport Media Group, publisher of the Daily and Sunday Sport, has revealed it is in breach of one of its banking covenants and that agreement has not been reached on a revised debt facility.
LONDON – Rapier has landed the advertising account for Bauer Media’s celebrity gossip magazine Heat, following a pitch against Karmarama, Adam & Eve, Amp, and the incumbent, Quiet Storm.
LONDON – Peugeot has handed the £1 million integrated account for its fleet business to CMW, following a five-way pitch against undisclosed agencies.
LONDON – Marks and Spencer is to shut 27 of its Simply Food stores, with the loss of around 780 jobs as part of a plan to reduce operating costs by up to £200m.
LONDON – Apple is to change the amount it charges for songs on iTunes from April by introducing a three-tier structure offering tracks at 59p, 79p and 99p, replacing the current 79p for every song system.
LONDON – The BBC iPlayer has delivered record end-of-year figures with 41m requests to view BBC programmes via the iPlayer in December 2008 with a bumper Christmas week fuelled by ‘Wallace and Gromit’ and ‘Doctor Who’.
LONDON – WPP Group’s Ogilvy Group in North America has cut around 150 staff, or almost 10% of its workforce, according to US reports.
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Associate Creative Directors: Gumpon Laksanajinda/Wichian Thongsuksiri
Copywriters: Wichian Thongsuksiri, Kris Garford Spindler
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Kornthon Anantananukun, Ratapon Houyhongtong, Gumpon Laksanajinda
Photographer: Srimongkol Phachonkaew
Illustrator: Surachai Puthikulangkura
Agency Producer: Paiboon Suwansangroj
WASHINGTON – Leo Burnett has agreed to pay the US government $15.5m (£10.4m) to settle allegations that the advertising agency submitted false claims to the US Army while working on its account.
LONDON – A TV and radio campaign for British Gas’ HomeCare boiler maintenance plan has been axed by the advertising watchdog following complaints it is misleading.
LONDON – Ladbrokes, and its agency M&C Saatchi, has responded to an ASA ban on two ads for Ladbrokescasino.com by putting a cheeky full-page ad in the Sun.
“Want to write something good for the cinema?”
Advertising Agency: Red Cell, Milan, Italy
Creative Directors: Roberto vella, Stefano Longoni
Art Director: Paola Bussa
Copywriter: Simona Laudisa
Photographer: Mauro Turatti