Submitted for your approval, here is a brief video from Solutions Digitas which, we’re told, was shown at a recent global Digitas meeting. The spy who shared it with us notes, “Not to sound ethnocentric but what the fuck is this about?!”
More: “Digitas NY No Longer Hiring“
New Career Opportunities Daily: The best jobs in media
Raise your hand if you listen to Sirius radio. Anyone, anyone, Bueller? Well, we don’t, mostly because of things like terrestrial radio and (as of two days ago), W+K radio (which we’ve been tweeting here and there: follow AgencySpy). But a quick look at the Sirius Web site and we sorta scoffed. That thing is locked up tighter than a tick in winter.
From what I know about Mel Karmazin, Siruis president and CEO, he doesn’t like to give anything away for free. Like, nothing. That mentality, though it jives with his paid-only-product, will kill the already ailing company (which now goes by SiriusXM, even though everything is still pretty separate).
Here’s what we think they should do, and we’ll use Sirius Hits 1, a pop station that’s second only to Howard Stern, as an example.
1. Build a blog, and flood it with content related to your show: Why a blog? Because it’s free, it allows users to connect in meaningful ways to your on-air hosts, and shows that Sirius is dedicated to multi-platform content (media-neutrality). Run 1-3 minute clips from each day’s shows, like a highlight reel, and offer a click-thru link so people can sign up to listen to the show.
2: Make your on-air hosts write: Or, at least, use a transcript from the show and have an intern create posts out of it. Allow listeners to connect with the people they’re listening to. A quick Google Analytics search will tell you that people are looking for the non-existent Sirius Hits 1 blog. They want to connect with you, all 3 million of them, and now that you’re merging with XM’s pop station, you can expect more people will want to connect.
3. Be Media Neutral: Yes, you’re a radio station. However, since your programs are available online, listeners will naturally assume you have other online content to coincide with the pop channel.
4. Post pics and web cam video of your celebrity guests: This content is uber valuable because the likes of Perez Hilton and TMZ will have the opportunity to link to it, further growing your brand and enticing others to, at least, click back to your site — and hopefully buy subscriptions.
5. Sell ads on the blog, and possibly save your brand: Sure, you don’t run ads on the radio show, but this is an opportunity to finally earn some ad revenue, to shill other programs, and reach out in ways you currently can’t with your shows. Do it like this: find an ad client to run a promo whereby Sirius listeners can enter their password or whatever and get 15% off cogs — announce the promo in one of your radio segments, sit back and watch the CPMs roll in.
Good golly there’s a million more things you could be doing to earn some moola, and in light of your economic woes, investing one person in this task to get the ball rolling for Sirius Hits 1 would do more for your station than your limited mind can imagine. Hell, we’ll do it for you. We can be reached at agencyspy@gmail.com. Werd.
More: “General Motors Ain’t No Midas“
New Career Opportunities Daily: The best jobs in media
Para anunciar que agora seus clientes podem ver programas de esportes em alta definição, a Direct TV apresentou uma campanha bem bacana. Veiculada em banheiros, a famosa mídia indoor, os cartazes mostravam cenas esportivas, porém com um detalhe: o anúncio mostrava bolas de verdade.
Este diferencial, que chamava atenção dentro dos banheiros, era para lembrar o cliente que ver televisão em alta definição é ver as cenas com muito mais detalhe e realismo. Uma pequena solução criativa que da um “plus” a mais na peça, impactando, de forma inusitada, o receptor da mensagem publicitária.
Criação da Leo Burnett de Porto Rico.
The industrial pollutants in the World Wildlife Federation’s “Light Bulb” ad are only tired toys.
The industrial pollutants in the World Wildlife Federation’s “Light Bulb” ad are only tired toys.
Sunil Shibad, the brains behind this whole debacle, just linked us to his new year greeting card.
LONDON – Saatchi & Saatchi X has a New Year resolution for smokers with the launch of its new outdoor campaign for the stop smoking charity QUIT.
You remember that agency, So Nice, that set up an online poll to let visitors to the website decide who would get laid off? The shop said that delinquent clients and the economic downturn was forcing them into layoffs. So Nice then posted the mug shots and biographies of willing employees in a bold PR stunt.
So Nice co-founder Laurent Duffaut said, “It’s really a cry of frustration about the unjust choice that we have to make. We are not responsible for what’s happening to us.”
Turns out that their online gamble has led to an increase in business for the Belgian agency. According to the website, the agency got 15,000 votes from people in 20 countries in less than one week. The clients who hadn’t paid their bills coughed up the cash. So Nice no longer needs to let anyone go and in fact, may be looking to take on more bodies with all that new business coming in.
Now, there’s a feel good story on this gloomy Wednesday morning.
More: How Not to Manage Layoffs
New Career Opportunities Daily: The best jobs in media
You remember that agency, So Nice, that set up an online poll to let visitors to the website decide who would get laid off? The shop said that delinquent clients and the economic downturn was forcing them into layoffs. So Nice then posted the mug shots and biographies of willing employees in a bold PR stunt.
So Nice co-founder Laurent Duffaut said, “It’s really a cry of frustration about the unjust choice that we have to make. We are not responsible for what’s happening to us.”
Turns out that their online gamble has led to an increase in business for the Belgian agency. According to the website, the agency got 15,000 votes from people in 20 countries in less than one week. The clients who hadn’t paid their bills coughed up the cash. So Nice no longer needs to let anyone go and in fact, may be looking to take on more bodies with all that new business coming in.
Now, there’s a feel good story on this gloomy Wednesday morning.
More: How Not to Manage Layoffs
New Career Opportunities Daily: The best jobs in media
Fake sunglass tossing videos are one thing. This thing falls into an entirley different category. OMFG, we’re calling the SPCA. Or is it PETA? Or is it NICFA? NDFA? ADA? DFA?
LONDON – The Local Radio Company has announced plans to sell JazzFM following a strategic review. It is in negotiations to sell the station to a consortium headed by Richard Wheatly, who has today resigned as a Non Executive Director of The Local Radio Company.
LONDON – Paul Graham, the managing partner of Saint, Rainey Kelly Campbell Roalfe/Y&R’s digital shop, has quit to launch Anomaly in the UK.
“Instant Hair Fall Protection”
Advertising Agency: Ogilvy & Mather Asia Pacific
Executive Creative Director: Christen Monge
Creative Director: Troy Sullivan, Annie Wong
Regional Senior Art Director: Kenneth Kuan
Copywriter: Bradley Wilson
Agency Producer: Brell Chen
Photographer: Eric Seow @ Beacon Pictures
SAN FRANCISCO (AdAge.com) — In lieu of banner ads, advertisers increasingly are building mobile applications that provide contained brand experiences along with a usefulness that keeps users interacting with the brand.
LONDON – Channel tunnel operator Eurotunnel is reviewing its media planning and buying account, currently held by OMD.
Omnicom has selected Tiffany R. Warren, who has been VP-director of multicultural programs and community outreach at Arnold Worldwide, as well as an AdAge Big Tent contributor. Warren also headed up Adcolor – a collective of advertising associations working on that interminable diversity problem.
Warren slides into the role just as advertising is set to come under some serious fire. This Thursday, at 11 AM, the law firm of Mehri & Skalet will hold a press conference on the Madison Avenue Project. This is firm and the NAACP’s investigation and possible lawsuit regarding the industry’s “long history of widespread racial discrimination.
Mehri has a strong track record for game changing investigations. In 2003, he took on the NFL along with Johnnie Cochran. After the pair completed their in depth look at minorities in the association, the the NFL established the “Rooney Rule,” which requires all NFL teams to interview at least one minority for an open head coach position.
Could Mehri achieve the same thing for the advertising industry? What if the new rule is that for every creative director position, agencies must interview at least one minority candidate? It’s a well known fact that studies have shown “that people with “white-sounding” names are 50 percent more likely to get a response to their resume than are those with “black-sounding” names.” It’s also well known that there is still disbelief in the business that there even are minority creative directors.
I’m curious to see what happens here and you should be, too.
More: Lawsuit Alert: Advertising Is About To Be Black, White And Bruised All Over
New Career Opportunities Daily: The best jobs in media
For its Grease-tacular Disco Pant, American Apparel slays another guileless chick on its altar of unrepentantly exploitative ad banners. Meet Shermine, who loves! disco!
So what happens when an illustrator and an extreme sports athlete get together?
LONDON – Mike Baker, the international marketing and development director with CBS Outdoor, has been made redundant.
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