LONDON – Gerry Human, the chief creative officer of Ogilvy Group South Africa, will relocate to London this month to take up the newly created post of worldwide executive creative director for Unilever.
LONDON – InBev has picked Amsterdam Worldwide – formerly StrawberryFrog – as the global creative agency for its Hoegaarden beer.
LONDON – O2 is funding a new rugby show on ITV featuring Austin Healey, the former England star and recent Strictly Come Dancing contestant.
LONDON – Digital UK, the body in charge of leading the digital television switchover in the UK, has called a pitch for its digital marketing account, currently held by Grand Union.
LONDON – Sir John Hegarty is to become the History of Advertising Trust’s “ambassador” as part of plans by the charity to pre-sent a more dynamic image.
http://www.iloveviral.com/
advertiser: ESPN/ Winter X Games
agency: The Martin Agency
production/Editorial: Superfad
cel animation: Aarting, Inc
music: Black Iris.
via
"Loved by gamers, hated by warlords"
advertiser: Intel / Far Cry 2
agency: MRM Worldwide, New York City, USA
worldwide Creative Director: Oren Frank
executive Creative Director: Michael Jacobs
associate Creative […]
Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Chief Creative Officer: Gusatvo Reyes
Executive Creative Directors: Mariano Duhalde, Maxi Sanchez, Correa Tony Waissmann, Pedro Pappalardo
Art Directors: Ivan Zimmermann, Pablo Carreras
Copywriters: Rodrigo Raices, Alexis Alvarez
MySpace wants users to update their status while watching TV — literally. While social networking addicts often watch TV and surf the Web simultaneously, the News Corp.-owned service has partnered with Yahoo and Intel to create a "MySpace Widget for TV," which will allow users to interact with MySpace on a new generation of web-connected TVs.
What better way to start the new year than with a little de-cluttering of your friends on facebook – you know, the ones whose freind requests you accepted out of pity. Burger King now give you the perfect excuse with WHOPPER SACRIFICE! Ditch 10 friends and you’ll score a a free burger. Nice use of […]
(TrendHunter.com) Brad Pitt breaks one of Hollywood’s golden rules in the upcoming February issue of W Magazine by revealing all his flaws and wrinkles.
In fact, not only did he opt for no photoshopping of his images,…
As if the current economic state in most parts of the world are not enough, this ad by Benylin, “Take a Benylin Day“, is surely not helping. With most workers now on the crossroads since they would never know if they would be included in the recession bug, giving them excuses and ideas on how to call in sick is certainly not any business owner would want to see advertised.
Benylin’s website says the product is there to “take the guilt out of calling in sick when you need time off to rest and recover”.
“We urge employers and employees alike to take a stand against cold and flu by staying at home, rather than going into work,” it continues.
A word to the employees though. If they are found to be fibbing, their job is theirs to lose. At the rate the people are being laid off these days, the last thing you would want is to slack off.
You can watch the video here.
(Source) BBC
WASHINGTON (AdAge.com) — Consumers Union, the nonprofit organization behind Consumer Reports, is asking Congress and the White House to delay the digital-TV transition scheduled for Feb. 17, pointing to problems with the government coupon program and lack of consumer support as sufficient reasons for a delay.
MINNEAPOLIS (AdAge.com) — New Year's is a time for resolutions — particularly regarding weight loss. Whether "The Biggest Loser's" viewers and contestants will keep their resolutions remains to be seen. But NBC, which is hoping to gain audience after losing viewers in 2008, was off to a good start Tuesday night. The seventh-season premiere of "Loser" packed on 41% more adults 18 to 49 than the show's fall premiere, delivering a 4.5/11 rating and share, big enough to win a two-hour time slot from 8 to 10 p.m.
(TrendHunter.com) Pushing the envelope with fashion, photography and sex will be an ongoing development in 2009 as naughtiness invades the fashion editorial pages. One of the photographers who will be pushing the limits…
Large companies continue to buck the trend as this time around, beer making giant ANHEUSER-BUSCH INBEV will be reportedly closing down its historic Stag Brewery in Mortlake, South-West London. The expected shutdown date will be sometime next year.
“The industry is in recession, and every brewery is looking over its shoulder at the moment. Certainly the Government hasn’t helped with the excess duty on alcohol. They’ve been very punitive.”
Beer, a beverage that everyone practically is familiar with, would be the last thing you would think to be affected by all of this economic mess. But as we can see, it looks like no one is spared from the recession bug. The only thing people can do right now in that area is enjoy their beer until last year. It may probably be their last.
(Source) The Sun
In case you haven’t already seen it, here’s the latest Gatorade spot from TBWA/Chiat. In short, we learn what, “G” is. Golden, glorious, garbage! Compare this work (directed by Spike Lee, btw) to the Jordan v. Jordan v. Jordan piece courtesy Gatorade alum Campbell Ewald, and well, you’ll see why there’s some disappointment about the brand’s current direction.
Short of the low production quality, the somewhat ambiguous faces, and the gruff VO, the most difficult aspect to grasp is the brand itself. If we didn’t know better, we’d think this was an ad promoting Gamestop or something. Well, maybe not, but to assume that your brand is so strong that referring to a letter and a few notable faces is enough to get the point across is a bit much.
A source close to the campaign tells us the hot and cold reactions this ad has been getting is exactly what Gatorade wants. Could this have been an attempt to get people to think more broadly about the brand? We’re told there’s much more to come, too.
What we like about the ad is the diverse mix of people, the rough and tumble, deep from the gut emotion that’s true to Gatorade. And we would like the lack of visual brand association, were it not so ambiguous. But like we said, that seems to be the point.
More: “
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