LONDON – Motorola is appealing to the eco-conscious with the launch of a new mobile phone that is carbon neutral, 100% recyclable and partly made from recycled plastic water bottles.
LONDON – London’s Evening Standard has bucked the national trend to post a slight lift in circulation in 2008, according to December ABC figures published today.
LONDON – Spencer Livermore, Gordon Brown’s former director of political strategy, has left Saatchi & Saatchi Fallon Group to join the PR company Blue Rubicon as its head of strategy and planning.
Retour sur cette campagne pour la collection des sports de glisse de la marque Nike. Des créations très visuelles autour du mouvement, avec la pratique du ski ou du snowboard. Plus d’images dans la suite.
Dans le même esprit : Evolve Nike
LONDON – Coley Porter Bell has appointed Christian Barnett as planning director, to further strengthen its planning team.
LONDON – Trinity Mirror-owned Sunday titles, the Sunday Mirror and The People, suffered double-digit declines in circulation according to December’s ABC figures, with The People recording its lowest circulation since World War 2.
LONDON – BT’s new TV ad, featuring a further twist in the on/off relationship between its trademark couple, communicates the fact that calls to premium rate 0845 and 0870 numbers are now free.
LONDON – The Sun dropped below the three million sales barrier last month as all weekday newspapers suffered from seasonally lower sales, according to December ABC figures.
A Coca-Cola estreou ontem no Brasil o comercial “Big Splash”, criado pela Ogilvy Argentina. O filme também será exibido em toda a América Latina, mais Japão e Itália.
Com uma mensagem de otimismo através da assinatura “Sua felicidade transforma”, o comercial mostra uma explosão de cores e o mundo se transformando em algo, digamos, bem pitoresco.
Na trilha sonora, a versão de Joey Ramone para “What a Wonderful World”. A produção é da londrina Stink.
| Via CCSP
Com o conceito “Cuenta o que te hace feliz” a Coca Cola da Espanha lançou uma campanha online, toda ambientada em uma grande rede social chamada “Happing”, que agrega o perfil de milhares de fãs da marca que contam e trocam experiências sobre o que mais lhes deixam felizes.
A idéia de estimular seus consumidores a compartilhar momentos importantes da vida, é algo que caminha a favoravelmente no rumo de uma das mais fortes tendências da comunicação. Por isso, também, houve a criação de um (perfil no YT), para que todos pudessem compartilhar seus comentários e vídeos particulares sobre momentos marcantes e, principalmente, felizes. Blogs e um mapa virtual que funciona como um “happing locator” na qual o usuário pode encontrar e se comunicar com outros colegas, também fazem parte dessa grande rede social.
Após mudar radicalmente sua proposta na Espanha, no final do ano passado, a Coca Cola ficou absolutamente associada com a “felicidade“. Não é à toa que eles acabaram de anunciar a criação do “Instituto Coca Cola de la Felicidade“, uma organização que tem a proposta de difundir os conhecimentos sobre essa característica tão boa em nossas vidas.
Se alguém dúvida que uma marca pode transformar o comportamento de uma pessoa, tá aí um bom exemplo!
NEW YORK (AdAge.com) — The issue of the advertising industry's diversity-hiring practices, which seemed to have settled down, flared anew yesterday. Attorney Cyrus Mehri orchestrated a dramatic press conference and the release of new study documenting racial disparity throughout the ad agency business.
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LONDON – Five is cancelling the ‘Trisha Goddard’ chat show after more than four years when its current run finishes later this year.
LONDON – Cordell Burke, the executive creative director at Tequila\, has left the agency after just over two years, without a job to go to.
LONDON – Cordell Burke, the executive creative director at Tequila\, has left the agency after just over two years, without a job to go to.
LONDON – Online marketplace BootB has teamed up with music giant EMI, home to Lily Allen, The Beatles and Coldplay, to launch an international competition to find new ways to help consumers connect with music.
LONDON – The BBC is facing a potential conflict with the Iranian authorities over BBC World Service’s launch of a Persian language (Farsi) television service into the country.
LOS ANGELES – MySpace has partnered with the Wall Street Journal to send one MySpace user to Davos, Switzerland as a special correspondent at the World Economic Forum.
LONDON – Associated Newspapers has further restructured its sales operations and set up a stand-alone display sales unit for the London Evening Standard, a move first revealed by Media Week last year.
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