Channel 4 News launches the Snowblog
Posted in: UncategorizedLONDON – Channel 4 News anchor Jon Snow has launched a blog as he visits Washington DC this week to cover Barack Obama’s inauguration.
LONDON – Channel 4 News anchor Jon Snow has launched a blog as he visits Washington DC this week to cover Barack Obama’s inauguration.
LONDON – Swedish blog search engine Twingly has launched a microblog search service that scours keywords in websites such as Twitter and Jaiku.
LONDON – The Direct Marketing Commission, the self-regulatory body for the UK direct marketing industry, has found a high compliance with self-regulatory rules in the last quarter of 2008.
LONDON – Specsavers is turning to radio during the credit crunch to promote its contact lens sale.
LONDON – Football Superstars, the free virtual world created by CyberSports which allows people to recreate themselves as a footballer with a life on and off the pitch, has broken the quarter of a million registrations barrier.
NEW YORK (AdAge.com) — "There has never been a time in the history of the United States when we've seen a destruction of credit on the magnitude we've had in the last 12 months," said Carl Steidtmann. The chief economist for consumer business at Deloitte Research was speaking at the National Retail Federation Convention last week. His message about the "de-leveraged consumer" and the future of marketing was not an upbeat one.
LONDON – BSkyB has appointed search engine optimisation company Intelligent Positioning as lead agency for Sky.com.
LONDON – Heston Blumenthal’s ‘Big Chef Takes On Little Chef’, the first programme in Channel 4’s much-trailed Great British Food Fight season, pulled in 3.2m viewers last night, according to unofficial overnight figures.
LONDON – A proposed regulatory change to allow local councils to take away £15 million of advertising revenue from local newspapers has been criticised by the children’s secretary, Ed Balls.
LONDON – Tennis stars Roger Federer, Rafael Nadal, and Andy Murray are Titans playing among the stars in the latest ATP World Tour marketing campaign, created by content marketing agency The Big Shot.
LONDON – Moray MacLennan, the outgoing IPA president, last week urged a recession-ravaged adland to remain confident and upbeat.
LONDON – DDB London has created a newspaper ad for Philips, which celebrates the inauguration of Barack Obama by poking fun at the outgoing president, George Bush.
NEW YORK – The New York Times Company has confirmed that Mexican billionaire Carlos Slim will lend it $250m (£170m) at 14% interest, which will be used to refinance its existing debt, in a deal that will eventually increase his shareholding in the company from 6.9% to 17%.
LONDON – The Government has lent its support to a £2m scheme to create a national radio station to run in Her Majesty’s prisons.
LONDON – Model and presenter Kelly Brook has been dropped as a judge on ITV’s ‘Britain’s Got Talent’ after just six days in the job after producers felt she didn’t fit the show’s format.
LONDON – Endemol, the television company behind ‘Big Brother’, has paid $75m (£38m) to Fairfax Media for Southern Star, Australia’s largest independent television production company and distributor of Australian soap ‘Home and Away’.
LONDON – Low ratings have forced ITV to cancel ‘Britannia High’, the homegrown rival to Disney’s money spinning ‘High School Musical’ that it hoped to turn into a live events and a lucrative merchandising franchise.
LONDON – Mindshare has hired the commercial head of Scottish Premier League club Glasgow Rangers, Stuart Cain, as partner in its newly formed Invention group.