Channel 4 News launches the Snowblog

LONDON – Channel 4 News anchor Jon Snow has launched a blog as he visits Washington DC this week to cover Barack Obama’s inauguration.

Twingly launches microblog search service

LONDON – Swedish blog search engine Twingly has launched a microblog search service that scours keywords in websites such as Twitter and Jaiku.

Complaints index shows success of DM self-regulation

LONDON – The Direct Marketing Commission, the self-regulatory body for the UK direct marketing industry, has found a high compliance with self-regulatory rules in the last quarter of 2008.

Specsavers launches 2009 radio push

LONDON – Specsavers is turning to radio during the credit crunch to promote its contact lens sale.

Football Superstars breaks 250,000 registrations barrier

LONDON – Football Superstars, the free virtual world created by CyberSports which allows people to recreate themselves as a footballer with a life on and off the pitch, has broken the quarter of a million registrations barrier.

Marketing and the De-leveraged Consumer


NEW YORK (AdAge.com) — "There has never been a time in the history of the United States when we've seen a destruction of credit on the magnitude we've had in the last 12 months," said Carl Steidtmann. The chief economist for consumer business at Deloitte Research was speaking at the National Retail Federation Convention last week. His message about the "de-leveraged consumer" and the future of marketing was not an upbeat one.

Sky.com appoints Intelligent Positioning as lead agency

LONDON – BSkyB has appointed search engine optimisation company Intelligent Positioning as lead agency for Sky.com.

Little Chef cooks up 3.2m viewers on Channel 4

LONDON – Heston Blumenthal’s ‘Big Chef Takes On Little Chef’, the first programme in Channel 4’s much-trailed Great British Food Fight season, pulled in 3.2m viewers last night, according to unofficial overnight figures.

Balls opposes local newspapers council ad changes

LONDON – A proposed regulatory change to allow local councils to take away £15 million of advertising revenue from local newspapers has been criticised by the children’s secretary, Ed Balls.

Federer, Nadal and Murray star in ATP global campaign

LONDON – Tennis stars Roger Federer, Rafael Nadal, and Andy Murray are Titans playing among the stars in the latest ATP World Tour marketing campaign, created by content marketing agency The Big Shot.

Campaign video – Moray MacLennan speech to IPA

LONDON – Moray MacLennan, the outgoing IPA president, last week urged a recession-ravaged adland to remain confident and upbeat.

Philips creates George Bush ad for inauguration day

LONDON – DDB London has created a newspaper ad for Philips, which celebrates the inauguration of Barack Obama by poking fun at the outgoing president, George Bush.

NY Times borrows $250m from Mexican billionaire at 14%

NEW YORK – The New York Times Company has confirmed that Mexican billionaire Carlos Slim will lend it $250m (£170m) at 14% interest, which will be used to refinance its existing debt, in a deal that will eventually increase his shareholding in the company from 6.9% to 17%.

National radio station for prisoners to be launched

LONDON – The Government has lent its support to a £2m scheme to create a national radio station to run in Her Majesty’s prisons.

Tourism in Aruba: Imagine you there, Sea

tourismaruba

Advertising Agency: Lew Lara\TBWA, Brazil
Creative Directors: Lewkovicz Jaques, Andrew Laurentino, Felipe Luchi and Victor Sant’Anna
Art Director: Manu Mazzaro
Editor: Felipe Cirino
Photographers: Vitor Rocha, Gabriel Bittencourt

Kelly Brook axed as Britain’s Got Talent judge

LONDON – Model and presenter Kelly Brook has been dropped as a judge on ITV’s ‘Britain’s Got Talent’ after just six days in the job after producers felt she didn’t fit the show’s format.

Endemol buys Home and Away production company in £38m deal

LONDON – Endemol, the television company behind ‘Big Brother’, has paid $75m (£38m) to Fairfax Media for Southern Star, Australia’s largest independent television production company and distributor of Australian soap ‘Home and Away’.

ITV merchandising ambitions hit by Britannia High cancellation

LONDON – Low ratings have forced ITV to cancel ‘Britannia High’, the homegrown rival to Disney’s money spinning ‘High School Musical’ that it hoped to turn into a live events and a lucrative merchandising franchise.

The T-Mobile Dance

 

Watch the moment Liverpool Street Station danced to create this special T-Mobile Adver,t by Satchi & Statchi!

Mindshare hires Rangers commercial chief

LONDON – Mindshare has hired the commercial head of Scottish Premier League club Glasgow Rangers, Stuart Cain, as partner in its newly formed Invention group.