CHICAGO – Publicis media agency Starcom has launched an initiative designed to create and research new ad models, starting with online video, in partnership with clients and media owners such as Hulu and Microsoft Advertising.
LONDON – Roland Agambar, the head of marketing at the Sun and News of the World, has left News International to become the chief marketing officer at Associated Newspapers.
CHICAGO – Bourbon brand Jim Beam is hosting a user-generated social media contest, asking the public to create their own Jim Beam commercial for a chance to win $25,000 (£18,000).
LONDON – News International’s high-profile marketing director Roland Agambar is to leave the company after four years and is believed to be taking up a senior marketing role at Associated Newspapers.
LONDON – Entries for the Clear Channel Outdoor Planning Awards, in association with Media Week, must be in by 31 January.
LONDON – Scotsman.com is joining in this year’s “Homecoming” celebrations with a website dedicated to Scottish government’s campaign encouraging those with Scot ancestry to trace their roots.
LONDON – Publicis Groupe’s overarching new media unit VivaKi has appointed Zed’s director and search specialist Nick Burcher to the new role of head of social media and audience messaging, Vivaki Nerve Centre EMEA.
LONDON – News International has appointed Jeremy Schwartz to the newly created role of chief marketing officer.
LONDON – Ids and Avanti Screenmedia have struck a deal with Sony Pictures to launch the TV promotional campaign for its upcoming film The Damned United, with a special two-minute ad slot on Setanta Sports 1 tonight (23 January).
LONDON – London Social Marketing Unit/NHS London has appointed CMW to handle two marketing campaigns following a pitch.
LONDON – Mobile telecoms provider Lycamobile has appointed media agency M2M to handle its £6m UK planning and buying account.
LONDON – Cadbury will tonight launch its new ad for Dairy Milk, featuring a couple of schoolchildren with lively eyebrows.
LONDON – News International has appointed Jeremy Schwartz, chief executive of food business Conival, to the newly-created role of chief marketing officer.
LONDON – Google’s global ad revenue jumped by 15% year on year in Q4 2008 to $5.5bn, although the search giant suffered its first quarterly profit decline in the same quarter.
Toujours plus loin dans le DIY, avec cette idée pour les personnes qui possèdent des livres de taille identique : il suffit d’imprimer des jaquettes blanches à customiser. Il ne reste alors qu’à transformer les étagères en murs d’images et de pixels.
How bizarre is the Apple logo when it’s full!
I don’t know what to think about this print ad.
In one hand I think the idea is clear without using any words that the repair service is going to fix what is missing or going wrong on your Mac computer. But on the other hand, it would say when […]
A clever idea for a toothpaste with a new creative approach. A clean mouth with a fresh breath is a mouth that is not saying dirty words. Is this brand made for kids? If yes, it’s a good way to
target the parents.
Other creative copies for toothpaste selling protection and deep […]
A billboard like in a shape of a half pipe with a snowboarder grabbing his board in the air is a good way to attract the eyes and promote a ski resort. Additionally the logo is really outstanding
on this white sheet.
We can also do other good thing with a snowboard like train surfing for a […]
LONDON – Pernod Ricard has appointed Martin Riley, marketing director of Chivas Brothers, as chief marketing officer, Pernod Ricard, following Jean-Paul Richard’s retirement.
LONDON – Cadbury Dairy Milk has unveiled the follow-up ad campaign to the ‘Gorilla’ and ‘Airport Trucks’ spots with a commercial starring children dancing with their eyebrows.
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