Scent marketing, or scentvertising, is a marketing phenomenon that will likely grow stronger in the new year. Incorporating the sense of smell into different ad forms is being seen across all industries,…
He had a love for juvenility that lasted a lifetime.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28elder-t.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28elder-t.html” border=”0″//a
/span
Pharmavite’s new ad for SOYJOY fruit bars pits the soybean in an epic battle against jelly beans. This ‘Battle of the Beans’ will determine which mid-afternoon snack is best to maintain energy.
Naturally,…
In the heart of Dresden, Germany, is a factory made of glass. Inside this factory, with its floors of Canadian maple, 250 tourists a day watch as Volkswagen cars are assembled. The dirty work is done elsewhere.…
(TrendHunter.com) This sleek aluminum sled from Porsche Design is an ultra-portable way to hurtle down the side of a snow-covered hill. Unlike other sleds, which must be dragged or carried, the Porsche Design sled folds…
span class=”mt-enclosure mt-enclosure-image” style=”display: inline;”img alt=”coke-hybrid-delivery001.jpg” src=”http://www.adpulp.com/archives/2008/12/24/coke-hybrid-delivery001.jpg” width=”468″ height=”252″ class=”mt-image-none” style=”” //span
a href=”http://www.cokecce.com/”Coca-Cola Enterprises/a chairman John Brock spoke to a href=”http://knowledge.wharton.upenn.edu/article.cfm?articleid=2122″Knowledge@Wharton/a about several subjects. One that I want to highlight is the company’s use of hybrid delivery trucks.
blockquoteWe’ve got the largest fleet of large-scale, hybrid electric trucks, 142 of them, of any company in the world. And we’ve had ten here in Philadelphia, we’ve got ten in New York, ten in Atlanta. You’ll see them as you go around.
And what’s so exciting about them is they consume 35% less fuel and generate 35% less emissions. And although they cost about 40% more, they pay for themselves. And we are buying, literally, as many as we can get, as fast as we can get them. We’re also going to be looking to upgrade to the next size. Our current fleet of hybrid trucks is kind of a medium size. We, and the developers, and it’s a proprietary relationship we have with the developer of the trucks, we’re looking to be very close to commercializing the next size up. And so we envision a significant increase to our fleet of an even larger group of hybrid electric trucks./blockquote
Coca-Cola Enterprises is the world’s largest marketer, producer and distributor of Coca-Cola products. The company’s sales represent 18 percent of The Coca-Cola Company’s worldwide volume.
a href=”http://www.treehugger.com/files/2008/02/coca-cola-ups-canada-trucks.php”Treehugger/a has more information on the hybrid trucks.
pa href=”http://feedads.googleadservices.com/~a/hspjUqsokRw5U5dno0CnlmOB9zs/a”img src=”http://feedads.googleadservices.com/~a/hspjUqsokRw5U5dno0CnlmOB9zs/i” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feedproxy.google.com/~f/Adpulp?a=S7dHUhrZ”img src=”http://feedproxy.google.com/~f/Adpulp?d=41″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=4cgVndIj”img src=”http://feedproxy.google.com/~f/Adpulp?d=43″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=JGLZJ3yf”img src=”http://feedproxy.google.com/~f/Adpulp?d=50″ border=”0″/img/a
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(TrendHunter.com) Scent marketing, or scentvertising, is a marketing phenomenon that will likely grow stronger in the new year. Incorporating the sense of smell into different ad forms is being seen across all industries,…
a href=/media/print/vision_foundation_of_india_ropeimg src=http://adsoftheworld.com/files/images/rope.preview.jpg alt=Vision Foundation of India: Rope title=Vision Foundation of India: Rope class=image image-preview width=460 height=339 //ablockquotepDon’t kill your eyes. Donate them instead./p/blockquote
pIf you don’t donate your eyes at the time of death, you are literally letting them ‘die’ with you. So you are killing your eyes as you don’t let them live on./p
pAdvertising Agency: Ogilvy amp; Mather, Mumbai, Indiabr /
Creative Director: Sumanto Chattopadhyaybr /
Art Director: Payal Chughbr /
Copywriter: Delara Sidhvabr /
Photographer: Avadhut Hembadebr /
Illustrator: Ketan Rautbr /
Controller, Production: Shirish Kunderbr /
Special thanks to: Getty Imagesbr /
Published: September 2008/p
a href=/media/print/vision_foundation_of_india_ledgeimg src=http://adsoftheworld.com/files/images/ledge.preview.jpg alt=Vision Foundation of India: Ledge title=Vision Foundation of India: Ledge class=image image-preview width=460 height=339 //ablockquotepDon’t kill your eyes. Donate them instead./p/blockquote
pIf you don’t donate your eyes at the time of death, you are literally letting them ‘die’ with you. So you are killing your eyes as you don’t let them live on./p
pAdvertising Agency: Ogilvy amp; Mather, Mumbai, Indiabr /
Creative Director: Sumanto Chattopadhyaybr /
Art Director: Payal Chughbr /
Copywriter: Delara Sidhvabr /
Photographer: Avadhut Hembadebr /
Illustrator: Ketan Rautbr /
Controller, Production: Shirish Kunderbr /
Special thanks to: Getty Imagesbr /
Published: September 2008/p
a href=/media/print/vision_foundation_of_india_trainimg src=http://adsoftheworld.com/files/images/train_2.preview.jpg alt=Vision Foundation of India: Train title=Vision Foundation of India: Train class=image image-preview width=460 height=339 //ablockquotepDon’t kill your eyes. Donate them instead./p/blockquote
pIf you don’t donate your eyes at the time of death, you are literally letting them ‘die’ with you. So you are killing your eyes as you don’t let them live on./p
pAdvertising Agency: Ogilvy amp; Mather, Mumbai, Indiabr /
Creative Director: Sumanto Chattopadhyaybr /
Art Director: Payal Chughbr /
Copywriter: Delara Sidhvabr /
Photographer: Avadhut Hembadebr /
Illustrator: Ketan Rautbr /
Controller, Production: Shirish Kunderbr /
Special thanks to: Getty Imagesbr /
Published: September 2008/p
(TrendHunter.com) The eco-friendly fashion market continues to expand, and these Tie-Ups belts are the latest in truly recyclable accessorizing.
Tie-Ups are made of recycled rubber and plastic and come in an array of vibrant…
Resembling the exoskeleton of a guitar, the Zoybar is the brainchild of Ziv Bar Ilan and described as “a unique platform for developing innovative music instruments and effects.” Zoybar’s interactive site…
a href=/media/print/indian_terrain_world_premiere_3img src=http://adsoftheworld.com/files/images/IT-w-08.preview.jpg alt=Indian Terrain: World premiere, 3 title=Indian Terrain: World premiere, 3 class=image image-preview width=460 height=291 //apAdvertising Agency: a href=http://www.fisheyecreative.comFisheye Creative, Bangalore, India/abr /
Published: November 2008/p
a href=/media/print/indian_terrain_world_premiere_2img src=http://adsoftheworld.com/files/images/IT-w-08–3.preview.jpg alt=Indian Terrain: World premiere, 2 title=Indian Terrain: World premiere, 2 class=image image-preview width=460 height=282 //apAdvertising Agency: a href=http://www.fisheyecreative.comFisheye Creative, Bangalore, India/abr /
Published: November 2008/p
a href=/media/print/indian_terrain_world_premiere_1img src=http://adsoftheworld.com/files/images/IT-w-08–2.preview.jpg alt=Indian Terrain: World premiere, 1 title=Indian Terrain: World premiere, 1 class=image image-preview width=460 height=289 //apAdvertising Agency: a href=http://www.fisheyecreative.comFisheye Creative, Bangalore, India/abr /
Published: November 2008/p
a href=/media/outdoor/mcdonald_s_big_tastyimg src=http://adsoftheworld.com/files/images/Bild-3.preview.jpg alt=McDonald’s: Big Tasty title=McDonald’s: Big Tasty class=image image-preview width=460 height=458 //ablockquotepBig Tasty 50 SEK!?/p/blockquote
pThere are many people who do not really understand how big and tasty Big Tasty really is. That’s why DDB Stockholm has developed an outdoor campaign that’s just a bit larger than the medium itself./p
pAdvertising Agency: a href=http://www.ddb.seDDB Stockholm, Stockholm, Sweden/abr /
Art Director: Fredrik Simonssonbr /
Copywriter: Magnus Jakobssonbr /
Account Manager: Daniel Sundinbr /
Original: Mathias Mattssonbr /
Published: December 2008/p
(TrendHunter.com) The Lee Burnett Hong Kong advertising agency came up with a unique anti-whaling campaign, “Greenpeace Tattoos.” The bodies of a man and woman are covered with tats of dark water, whales, clouds and other…
(TrendHunter.com) One of the most amusing parts about the holidays are Ugly Christmas Sweaters. Even better are parties that award guests with prizes based on the hideousness of their sweaters; the more snowflakes and bright…
(TrendHunter.com) Last week, many thought President George W. Bush’s exit from office would be marked by the shoe throwing scandal.nbsp; However, Kosovo’s government has given President Bush something through which to better…
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