Canine Reality Show Unleashes Creativity – Greatest American Dog

Greatest American Dog is a new TV show that debuts tonight, that puts 12 teams of dog trainers against each other for a chance to win $25,000. CBS has been busy promoting the show with help from ad agency…

$500 Million Homes – La Leopolda (GALLERY)

(TrendHunter.com) Originally built for the mistresses of King Leopold of Belgium, La Leopolda is currently owned by Russian billionaire, Roman Abramovich, and some are referring to as the world’s most expensive house.…

Hunger for Gossip Sites – Truemors Sold to NowPublic

(TrendHunter.com) Successful venture capitalist Guy Kawasaki launched Truemors, a site that explores media rumors, about a year ago for $12,107.09, and it’s now been bought by NowPublic, the world’s largest user-generated…

Canine Reality Show Unleashes Creativity – Greatest American Dog (VIDEO)

(TrendHunter.com) Greatest American Dog is a new TV show that debuts tonight, that puts 12 teams of dog trainers against each other for a chance to win $25,000. CBS has been busy promoting the show with help from ad agency…

Throwable Shuttlecock Cameras – Flee Takes Pics When Thrown (GALLERY)

(TrendHunter.com) Flee is a design concept by Hakan Bogazpinar from Turkey that enables dynamic outdoor photography. The design consists of a digital camera and a bluetooth receiver for mobile phones.

When you throw it…

Building Community the Old Fashioned Way

Mercury Advertising in Bozeman, MT has the right idea. They know advertising is a powerful medium that can (and should) be used to help people. At least some of the time.

mercury_helps.jpg

BTW, Mercury is looking for a new copywriter and art director to join their activist team.

Geeky Soap – PC Mouse Soap (GALLERY)

(TrendHunter.com) Bring your geekiness to the shower with this adorable mouse-shaped soap by Yeduo.

Complete with a realistic scroll wheel, the mouse comes in black or white.

According to the Taiwanese company, “This…

Sweaty Couture – No AC at Curiel Fashion Show in Rome (GALLERY)

(TrendHunter.com) The Curiel catwalk show in AltaRoma was held where there was no air conditioning, making the Roman couture show haute hot. It wasn’t a problem for the models, because they don’t sweat, but the ticket holders…

Geeks in Playboy – “Hottest Female Bloggers” List (GALLERY)

(TrendHunter.com) Playboy has chosen nine female bloggers to vote for in a new feature entitled, “Hottest Female Bloggers.”

The list includes Boing Boing’s blonde co-editor, Xeni Jardin, San Francisco Chronicle columnist…

Tour guides really hate insurance agents

Avivasharks
Having worked in both journalism and advertising, I’m always morbidly glad to see another industry despised to the point of death threats. And this time, it’s not even the lawyers. This well-done spot by Taxi Toronto and Untitled Films is part of a campaign for Canada’s Aviva Insurance. There’s also a safari-themed installment, although it lacks the nonsensical hilarity of a scuba tour guide who brings a bucket of chum along for the ride. Hat tip to Charlotte Riley on Twitter.

—Posted by David Griner

Mini Eco Chargers – Solar Charger Keyring

(TrendHunter.com) You can now carry around a renewable source of power for your gadgets. This solar-powered keyring device is mainly intended for emergencies where important conversation are cut off due to battery power.…

10 Modified Computer Cases – Super Powering PC Design (GALLERY)

(TrendHunter.com) Here are 10 of the most wicked modifications on PC cases I’ve seen in a long time. Computers thrive on speed and power, and engines speak well to that. From supercharged V8 car engines to see through…

Geeky Guerrilla Sculptures – The QWERTY Keyboard Monument (VIDEO)

(TrendHunter.com) The keyboard monument seen in the photo is located in the city of Ekaterinburg in Russia, though I question how popular the QWERTY-style sculpture is as a tourist attraction. But who knows? The YouTube…

Art in HDTVs – Exhibit Showcased in Sony BRAVIA E4000 Series TVs

(TrendHunter.com) Sony BRAVIA, in collaboration with London’s Scream Gallery, is displaying digital art in a whole new way. Sony tried a unique approach to launch its BRAVIA E4000 Series. It went for traditional art, dabbling…

iPhone 3G Abuse Tests – iJustine Tries Dropvertising

Who would have thought that a pretty blonde like iJustine would give the iPhone so much abuse? However, her iPhone abuse is turning out to be a perfect marketing angle. If any phone could survive abuse…

Customised Sports Furniture – Dorophy Tang for Adidas in Beijing (GALLERY)

(TrendHunter.com) Designer Dorophy Tang was in the spotlight at the massive new Adidas showroom in Beijing. The designer based in Hong Kong and China used traditional Chinese imagery, fat and bald little boys playing with…

Social Networking for Beautiful People – FaceWorthy

(TrendHunter.com) FaceWorthy is a simple and easy to use website for beautiful people to get along. Not only is it easy for people to find new aspiring stars and lovable fans on FaceWorthy, it helps them build personal…

Why Yahoo Sports Is a Better Partner for Turner Than AOL


NEW YORK (AdAge.com) — The decision by Time Warner's Turner to partner with Yahoo for a multiyear ad sales and content deal for sports prompts one obvious question: Why would Turner choose Yahoo as its first sports partner when it already has another major portal, AOL, in the Time Warner portfolio? The answer is simple: scale.

iPhone 3G Abuse Tests – iJustine Tries Dropvertising (VIDEO)

(TrendHunter.com) Who would have thought that a pretty blonde like iJustine would give the iPhone so much abuse? However, her iPhone abuse is turning out to be a perfect marketing angle. If any phone could survive abuse…

Question Of The Day: Is It Just Me…

or do most of the viral/microsite/buzzworthy things get most of their traction because of ad industry publications and blogs?

I’m wondering because of the Converse discussion, and it occurred to me that I’d never hear about 95% of the viral stuff unless I read it on a blog or in Adweek or something.

Seems that intra-industry PR fuels the perception that this stuff is successful. Are all these viral things just a big ad industry circle jerk? If you didn’t work in advertising or marketing, would you hear about these viral/buzz-type efforts?

Maybe I just need some new, hipper friends.