Hasta La Creative!

or do most of the viral/microsite/buzzworthy things get most of their traction because of ad industry publications and blogs?

I’m wondering because of the Converse discussion, and it occurred to me that I’d never hear about 95% of the viral stuff unless I read it on a blog or in Adweek or something.

Seems that intra-industry PR fuels the perception that this stuff is successful. Are all these viral things just a big ad industry circle jerk? If you didn’t work in advertising or marketing, would you hear about these viral/buzz-type efforts?

Maybe I just need some new, hipper friends.