(TrendHunter.com) Axe tones down its provocative advertising with this flirty yet innocent AXE Effect commercial that targets Indonesia, a mainly Muslim country.
The commercial follows the typical ‘naked guy puts on Axe…
In the classic style of the make-believe doctor-style ad, former make-believe doctor Doogie Howser a.k.a. Neil Patrick Harris vamps soap opera-style for Old Spice Pro Strength Anti-Perspirant.
– Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet.
(TrendHunter.com) This 2008 campaign for Allegro.pl, a Polish trading site where you can buy and sell stuff, uses creepy notions of possessed items that cling to you. The message? “Things get closer.”
The print campaign,…
Given the dramatic events at Wimbledon this year, these two characters were probably the only fans in attendance to remain expressionless throughout. As reported by The Denver Egotist and others, the faceless aliens—actually, actors in masks—were part of a forthcoming campaign by the automaker Lotus, delivering some sort of message about the anonymity of humankind in the information age. (A Lotus will no doubt save the day and give you some individuality.) There is, of course, a Web site. Given the security measures at big sporting events these days, it’s remarkable these jokers even got in. Read more at Adland, Autoblog, Jalopnik and Underwired.
—Posted by Tim Nudd
As a follow up or, perhaps, as the fodder that caused the creation of of the famed Speed Dressing JCPenney unauthorized commercial, Saatchi has gone all the way back to the teen heyday of the early 1980’s as represented by John Hughes’ The Breakfast Club.
(TrendHunter.com) Stephanie Metz, the artist of these unique wool sculptures, displays a rather odd combination of cute and (in my opinion) disturbing works in her portfolio.
Regardless of one’s opinions of her work though,…
Reid Hoffman is an interesting guy. He’s head honcho at LinkedIn, and an investor in Facebook, Digg, Flickr and Six Apart.
According to Los Angeles Times, he’s also an Oxford-trained philosopher who peppers his conversations with lively references to literature and film.
Hoffman became self-reliant at an early age, persuading his father to send him to boarding school in Vermont, where, in addition to classwork, he learned how to blacksmith, drive oxen and farm maple syrup.
At Stanford University, he studied symbolic systems and was fascinated by the scientific examination of human and artificial intelligence. A Marshall Scholarship took him to Oxford. But he decided that academia didn’t touch enough people’s lives.
“I lose interest when things don’t have scale,” he said.
Lbi, an international full service digital agency, is holding a press party this Friday, 11th July at 2pm-4pm at their new offices in Brick Lane. With no hidden agenda – no corporate presentations, this is a social gathering to mingle and schmooze with Lbi’s key digital figureheads, the movers and shakers and Who’s Who of the digital world….
Defamer is obsessed with the new Matthew McConaughey-voiced radio spots for the National Cattleman’s Beef Association.
Pop17 is a two-to-three minute daily exploration to track, analyze and understand the new cultural phenomenon of online micro-celebrity.
TechCrunch, Virgin America and Perkett PR sponsor the show.
The show’s host, Sarah Austin has an extensive Wikipedia entry. The sentence on Wikipedia that got my attention is: In the tradition of Paul Krassner, she sometimes combines legitimate news coverage with personal journalism and prankster activities.
Looks like that cool, drag and drop-style computer as seem on CSI Miami and in the Tom Cruise movie Minority Report will be available for all courtesy of HP.
London, UK and Helsinki, Finland: Xtract, the leader and innovator in social advertising intelligence today announced that it has closed its series B round of funding with EUR 7,5 Million ($11.74M) from leading early-stage technology investors Creandum, ETF III advised by Eqvitec Partners and InnovationsKapital.
Chicago interactive shop Design Kitchen, has been bought by WPP Group’s Wunderman, an agency network busy employing revisionist history.
According to Adweek, Wunderman has made a series of acquisitions over the last year-plus to increase its digital heft. These include purchasing Blast Radius last October and six interactive firms in international markets. Wunderman also bought Web site optimization specialist Zaaz in July 2006. Other digital shops in the Wunderman network include VML.
Designkitchen’s clients include Bally Total Fitness, Coventry Health Care and Oprah’s Angel Network.
Designkitchen, founded in 1992, had $7.5 million in revenue in 2007, according to WPP. The purchase price was not disclosed.
The New York City agency world should be ashamed of itself. Of the 16 New York ad agencies that have had their dirty laundry aired by the New York City Commission on Human Rights — and of those many, many other agencies that hide behind the other 16, thinking "Better them than us" — exactly two, Arnold and Saatchi, had representatives in attendance.
Joe Erwin of Greenville, SC agency, Erwin-Penland wrote a piece for Ad Age on attracting creative talent to smaller markets.
He suggests mining the local talent pool for all its worth and employing PR tactics. He also suggests “investing considerable resources in promoting the surrounding area” as Erwin-Penland has done with “Food for Thought: A Convention of Unconventional Creativity.” This three-day celebration, co-sponsored by Michelin and BMW, brought together innovators from across the country.
I don’t have a problem with Erwin’s suggestions, but I do have some additional thoughts on the subject. The number one consideration for people considering a small market is quality of life. In Greenville, SC and other markets like it one has room to breathe, it’s easy to get to and from work and most importantly, it’s affordable.
The big drawback, as I see it, is there’s typically only one or two places to work in a small market. Technically, there are many more, but for top tier talent there’s one or two. Even bigger cities like Austin and Portland are one horse towns. So, if something goes wrong in a smaller market, you’re SOL.
There’s this article (blog post?) in Time about how iPhone apps won’t be free and it starts with:
“It’s probably been a while since you bought new software. That’s because so many tech firms — buoyed by ads placed in Web-based applications like the Google Docs word processor and the thousands of apps on Facebook — can now afford to give their programs away for free.”
Are there really ads in Google Docs?
Earlier:
Contextual Advertising in PDF
Contextual Advertising in Word Documents
Advertising on CV
ATM Advertising
He cheats, he rigs bets, he assaults his teammates, and he does that nerdy lining-up-the-putt thing. Yep, Darth Vader is basically a dick of a golf buddy. And he probably won’t shut up about his kids. The ad is a plug for Spike TV being the new home of the entire Star Wars series. Hat tip to Mack Collier.
—Posted by David Griner
We need to say, just for the record, that Matthew McConaughey is far too excited about beef. These radio spots he did for the National Cattlemen’s Beef Association may seem, upon first listen, to be little more than a hokey attempt at folksiness, but there’s a mad glee in his voice that’s unsettling. Defamer agrees, judging by its write-up and the ridiculous slideshow they put together to accompany one of the spots. Matt doesn’t clarify where “out here†is, which is a shame, because we’ll need his exact location so we can pen him in to prevent escape. No one is safe with McConaughey roaming free in this condition.
—Posted by David Kiefaber
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