(TrendHunter.com) Last night I was whisked away to updown.com, a social network for virtual investing. If you have ever wanted to play the stock market but didn’t want to spend money, then this is the place.
You get to…
I’ve seen and written my share of controversial ads here at Trend Hunter, but I have to say nothing has come close to this Duncan Quinn fashion ad. In its quest to be edgy, the ad blatantly plays the most…
LONDON – Interpublic has created a media holding company structure called Mediabrands to house its networks Initiative and Universal McCann – as predicted by Campaign.
NEW YORK (AdAge.com) — For the fifth time, market research firm Taylor Nelson Sofres has rejected an offer from the WPP Group, the latest one being a hostile bid, and announced that plans for a possible merger with rival German research firm GfK were being terminated. GfK is reportedly putting together an alternative all-cash offer for TNS.
NEW YORK (AdAge.com) — PHD North America CEO Matt Seiler is moving to Interpublic Group of Cos.' Universal McCann as its global CEO, while Interpublic has raised current Universal McCann chief Nick Brien to run Mediabrands, a new umbrella organization for its media assets.
Heineken’s got a suicide spot. Maybe it’s an anti-suicide spot. Either way, they are gonna get letters, e-mails, IMs and Tweets aplenty over this one. (Even if this ad’s fake, Heineken will still get ripped, so they might as well claim whatever credit comes their way for being all “cutting-edge†and such.) Some guy starts to hang himself, then realizes he’s standing on a Heineken box. “Fuck it,†he says in a thick brogue, choosing to live—and pop open a frosty one. John Lennon’s “Imagine†plays for some reason. One wonders: After swigging down a half-dozen, will the dude be right back in the noose, drunkenly bemoaning his woes and heading for the sweet hereafter? I hope so. He seems like a dip. Via Adrants.
—Posted by David Gianatasio
(TrendHunter.com) I have fallen in love with Makr’s new wallet collection. Makr is an “appreciation of the simple, the durable and the timelessness of thoughtful design.”
The Tonal Plaid and the Herringbone patterns pictured…
Last year, a sinister digital campaign for Showtime’s Dexter from U.K agency Ralph won our Freakiest Advertising Moment of 2007 contest. The Web site allowed visitors to send custom video news reports to friends, suggesting they were being targeted by a serial killer. Now, Ralph is back with a follow-up: the Dexter Hit List. It doesn’t veer too far from the original — once again, a serial killer is stalking your friends (they must be getting used to it by now), but this time the video shows police talking to the press about it. Last year’s effort took some heat for being a bit too believable. This time, you can add a photo of yourself, and you get presented in the video as a suspect — an extra step that will hopefully convince moms everywhere that they’re not actually in danger.
—Posted by Tim Nudd
Yesterday we had an interesting lunch with a colleague about social media and at the end of the lunch, as we were saying our good-byes, an interesting question was asked, "what are you guys doing over there?" The question wasn’t in reference to someone being curious as to your current goings-ons, but rather to a group of people doing a body of work. The more I thought about that question, the more I tinkered with how it could be asked.
What are you guys doing over there? (Good Scenario 1)
You consistently bring fresh and new ideas to your client, which flabbergasts them. Oft-times they don’t know what you’re talking about, but are glad that you’re giving them options and educating them on current trends.
What are you guys doing over there? (Good Scenario 2)
You’re doing something that has peaked someone’s interest. Enough interest, in fact, that they’re wanting to talk to you more and explore some possibilities of future work relations.
What are you guys doing over there? (Bad Scenario)
Your client is doing the leading and they’re questioning your
motivation (and maybe more). Are you behind on the times? Are you just doing what the
client asks? Are you giving a care? In any case, it’s not good.
I’m sure there are more scenarios out there, but the question is out there and it’s one that you might want to ask yourself from time to time (a little inward constructive criticism never hurt).
So, good or bad, what are you guys doing over there?
(TrendHunter.com) I’ve seen and written my share of controversial ads here at Trend Hunter, but I have to say nothing has come close to this Duncan Quinn fashion ad. In its quest to be edgy, the ad blatantly plays the most…
LONDON – InBev has asked Lowe, the long-term incumbent on its Stella Artois brand, to pitch against another undisclosed agency for the advertising for its soon-to-launch 4% variant of the lager.
Just what is it with those Japanese who use guards to cram people into trains or those people with seemingly endless amounts of time on their hands with nothing better to do than…take their cat scuba diving?
NEW YORK (AdAge.com) — Hilton Hotels is just one example of many marketers who, while trying to maintain a profitable level of business during this recession, are putting an emphasis on loyalty programs.
Introducing the buzzword competition for 2008: Apps vs. Widgets. Coming to the forefront of your digital experience, brought to you by your local VC.
LONDON – Sky Digital Media, Sky’s online sales house, is to offer a wider range of ad formats, such as ticket text, following a deal with video ad specialist Adjustables.
YORK, Pa. (AdAge.com) — Over-the-top comedy and mixing beats anchor Samsung's new branded-entertainment strategy for its Q1 Ultra, Samsung's offering in an emerging category of mini-computers called ultra-mobile PCs.
With but two words, this commercial for Heineken which involves the beverage saving a man from committing suicide wastes no time illustrating the power a good beer has in times of need.
DETROIT (AdAge.com) — Jeff Bell, who is leaving Microsoft at the end of the summer after two years as VP-global marketing for its interactive-entertainment business arm, is joining the board of directors of auto website DriverSide.
The powerful new LX570.
Advertising Agency: Team One, USA
Creative Director: Chris Graves
Art Director: Steve Hanlon
Copywriter: Chris Cannon
Photographers: Vic Huber, Armstrong White
Published: January 2008
Lorgan’s The Retro Store. Everything from the 60s. Well, almost.
Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Director: Eric Yeo
Art Director: Kat Tan
Copywriters: Serene Loong, Elwin Chan
Illustrators: Eric Foenander, Fedtrick Chua
Photographer: Kenneth Wong
Typographers: Kat Tan, Pok Ching Hai
Digital Imaging: Nelson Yu
Account Servicing: Shirley Tay
Published: April 2008
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
