(TrendHunter.com) Nothing makes me want to run to the nearest restroom to floss my teeth like the taste of pork. And that is exactly what this special bacon-flavored dental floss offers: a mouth-watering, crispy, grease-soaked…
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LOS ANGELES (AdAge.com) — In a clear shift in marketing strategy for a consumer brand aligning with a video-game title, Nestlé Waters' Aquapod (a natural spring water that appeals to kids with its rocket-shaped bottle) has signed on as a strategic partner for the launch of "Active Life: Outdoor Challenge." The title is a casual video game for the Nintendo Wii that Namco/Bandai will launch in September.
It’s kind of sad to see Associated Press limping weakly through its struggle to determine what “fair use” means to them.
Or is it? Perhaps, it’s equally entertaining in a physical comedy sort of way. I suppose it depends on where you stand. Whether you belong to the old guard or new media?
Saul Hansell of The New York Times frames the story:
A.P. — a not for profit group of 1,500 newspapers, including The New York Times — demanded that the Drudge Retort remove 10 posts that quoted between 40 and 80 words of its articles. After a storm of protest, The A.P. backed down and said it had been too heavy-handed in its initial complaint. It added that it hoped to publish guidance for bloggers suggesting how they can use A.P. content.
According the report, A.P. isn’t sure it wants to back down now. Rather they’d like to enforce their will by battling indie bloggers with expensive lawyers.
Rogers Cadenhead, the owner of the Drudge Retort, spent two hours on the phone Thursday night with A.P.’s lawyers. He said A.P. wants to protect the headline and first paragraph of its articles. “If AP’s guidelines end up like the ones they shared with me, we’re headed for a Napster-style battle on the issue of fair use.”
As I consider this, I have to ask is A.P. necessary to me as a blogger. The answer is no. I can quote another source. Every time. Later A.P.
I asked which one you though would win, Gorilla or Halo?
For the first time in Cannes History, there’s two winners that got the Grand Prix in the film category, Cadbury’s “Gorilla” by Fallon, London, and Xbox Halo 3’s “Believe” by T.A.G./McCann Worldgroup, San Francisco.
The Titanium Grand Prix went to Uniqlo’s “Uniqlock” from Projector Tokyo.
In a Cannes first, two campaigns tonight took the film category Grand Prix – Fallon London’s “Gorilla” and the Xbox Halo 3 viral campaign from McCann San Francisco and RSA Films.
Ric Kallaher, the photographer who took all those awesome shots at One Show in May, ditched the Cannes International Ad Festival for the Coney Island freak show, otherwise known as the Second Annual Wrath of Cannes.
Dreams: Give up. Smart Clock Toshiba.
Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda
Published: February 2008
Dreams: Give up. Smart Clock Toshiba.
Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda
Published: February 2008
Guns put the innocent behind bars.
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
Guns put the innocent behind bars.
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
Guns put the innocent behind bars.
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
When congestion is bigger than you.
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
When congestion is bigger than you.
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
When congestion is bigger than you.
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
When congestion is bigger than you.
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
