(TrendHunter.com) This cradle is made from recycled material and is perfect for the short time infants need to be in a cradle. It’s light, foldable and can be assembled or disassembled easily. Its portability means i…
(TrendHunter.com) Coming this June is a customizable BBQ Branding Iron that allows you to create a message with a name or expression, or mark your steaks rare, medium or well-done. All you have to do is slide the lett…
Winning the battle against boring banners by easing content integration.
New York, New York (April 16, 2008) – Eyeblaster, the global leader in integrated digital marketing solutions, and Dapper, a leader in the emerging content mashup space, announce a strategic partnership to create the next generation of online ads. MashupAds will enable campaigns with dynamic content from external sites. Providing a platform for the delivery, management and analysis of the new MashupAds, Eyeblaster once again shows its commitment to deliver a complete range of ad campaign management services to its clients.
Until now, the only way advertisers could integrate content into online ads was using XML feeds. XML, however, requires coding on both ends – content provider and ad designer. Because of this limitation, most of the Web’s content was not readily available and integration was often costly, lengthy and risky.
With MashupAds, designers will be able to make advertising dynamic in ways never thought possible using powerful, user-friendly mashup tools. Ad creators can move text, images and even interactive forms from existing websites into online ads and:
– Integrate advertiser’s content into the ad.
– Include third party content into ad.
– Contextualize the mashup by analyzing the data to target the ad.
MashupAds are an extension of Dapper’s proven core feed-creation engine at dapper.net. Through a simple, point-and-click online interface, advertisers and publishers can “unlock” their content to create live feeds that are used to create relevant, compelling ads with no programming. The end result is an ad that behaves like a site feature, combining the advertiser’s site functionality with a publisher’s context. MashupAds make the difference for advertisers because they:
– Increase relevance through live, updated content beamed directly into the ad.
– Increase interaction, conversion, CTR and ROI.
– Build higher brand awareness.
“Content plays a big role in brand advertising. But content alone cannot connect a brand to its audience,” said Gal Trifon, co-founder and chief executive officer at Eyeblaster. “MashupAds will deliver relevant, engaging content closer to the consumer by taking it from the website to an interactive ad campaign.”
“We are very excited at this opportunity to work together with a global leader such as Eyeblaster. MashupAds will transform display ads into becoming more engaging, interactive and relevant, and most importantly, enhancing the end-user’s browsing experience” said Eran Shir, co-founder and chief executive officer at Dapper.
About Dapper:
Dapper is a U.S. company with offices in Tel Aviv, Israel. Founded by Eran Shir and Jon Aizen in late 2005, Dapper aims to make it easy and possible for anyone to extract and reuse content from any website. By doing so, Dapper hopes to allow others to realize their creativity and implement new and exciting services and applications. For more information, please visit http://www.dapper.net.
About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,500 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.
Learn more at http://www.eyeblaster.com.
(TrendHunter.com) “Feed Me Me” is a clever collection designed by Luke Salmon that teaches toddlers how to feed themselves. The spoon and bowl are designed to assist and guide the food to the spoon without overthrow e…
Speculative ads are becoming an increasingly popular means for artists and creative directors to enhance their personal portfolio and showcase their creative skills. It is a proactive way for lesser known (and sometimes well-established) artists to generate buzz and build up some hype about themselv…
Speculative ads are becoming an increasingly popular means for artists and creative directors to enhance their personal portfolio and showcase their creative skills. It is a proactive way for lesser known (and sometimes well-established) artists to generate buzz and build up some hype about themselv…
Several ad agencies have recently been actively tapping into the unusual medium of public bathrooms to catch people off-guard and leave strong impressions of their brands.
Take for example this Eisenbahn Strong Golden Ale campaign by Brazilian CCZ Comunicação ad agency which uses public urinals t…
(TrendHunter.com) Speculative ads are becoming an increasingly popular means for artists and creative directors to enhance their personal portfolio and showcase their creative skills. It is a proactive way for lesser k…
(TrendHunter.com) It’s hard to tell this is actually a wardrobe unless someone told you. Tord Boontje, a Dutch industrial designer created this piece for Meta. The doors of the wardrobe consist of hundreds of hand-pain…
(TrendHunter.com) PIQUE is a design studio dedicated to delivering meaningful and inventive architectural project. One of its most recognized projects is the Vertical Patio which is a back yard patio in Seattle that op…
(TrendHunter.com) Several ad agencies have recently been actively tapping into the unusual medium of public bathrooms to catch people off-guard and leave strong impressions of their brands.
Take for example this Eisen…
(TrendHunter.com) The Ta-Te-Ti aluminium and steel upholstered bench set is actually made up of four separate benches. These can be arranged in different ways which in turn will give the bench set varied design looks. …
727, 1996. Courtesy of Tomio Koyama Gallery, Tokyo and Blum & Poe, Los Angeles. ©1996 Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved
Is there anyone left in this room who doesn’t know how much i like Takashi Murakami (and his Kiki character)? Is there anyone who doesn’t like his work? Or doesn’t like to loathe its shallowness?
Now that i’m back in Europe (Yeah!), the usual programme will resume and start with Takashi Murakami retrospective at the Brooklyn Museum. I’m not going to bore everyone with a review of the show, just a few facts i discovered and images you’ve probably already seen everywhere.
Tan Tan Bo Puking – a.k.a. Gero Tan, 2002. Collection of Amalia Dayan and Adam Lindemann. Courtesy of Galerie Emmanuel Perrotin, Paris and Miami. ©2002 Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved.
– Murakami’s company/factory/collective is called Kaikai Kiki which means elegant or strange or bizarre phenomena. The term was used in the 16th century by critics to describe the work of painter KanÅ Eitoku as brave, powerful and yet keenly sensitive.
– Kaikai and Kiki are the pink and white stars of a new animation. They travel the world in a living spacecraft, watch as nasty monsters are turned into poop by a mighty princess and learn how to grow watermelons. Trailer:
– One of the reasons why Murakami is dubbed “the Japanese Warhol” is because he plays with the idea of blurring the commercial with the artistic. Not that he needs money to pay his rent, his Lonesome Cowboy sculpture recently sold at an auction for $15.1 million, nearly four times its $4 million high estimate. Aaanyway, Murakami did what even Warhol hasn’t done: he installed a fully functioning Louis Vuitton shop right inside the museum.
The World of Sphere, 2003. Courtesy of Marianne Boesky Gallery, New York. ©2003 Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved
– The artist re-appropriated the LV logo in the painting The World Of Sphere in 2003.
Super Nova, 1999. Fractional and promised gift of Vicki and Kent A. Logan to the
collection of the San Francisco Museum of Modern Art. Courtesy of Marianne Boesky Gallery, New York. ©1999 Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved
– The 18th century handscroll Compendium of Vegetables and Insects by ItÅ JakuchÅ« (detail) inspired the 7 panels of Murakami’s catalog of mushrooms. But the mushroom that most troubles Murakami is the atomic one.
Time Bokan, 1993. Courtesy of the artist. ©1993 Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved
– For a guy who siphoned classical painters, Disney characters, mangas and everything in between he is effing obsessed with copy rights.
That I may time transcend, that a universe my heart may unfold (2007). Takashi Murakami/Kaikai Kiki Company, courtesy Gagosian Gallery
– Murakami has started making portraits. The museum is showing two paintings of r Bodhidharma, the sixth-century monk credited to have introduced Zen Buddhism to China.
There are numerous videos about Murakami on you tube, my favourite so far is this extract of one episode of Ben Lewis’ art safari tv series:
Followed closely by Jonathan Ross’ interview of the artist on Japanorama.
The New York Times has more images.
Installation view of Crazy Z, DOB’S MARCH (1995) and Forest of DOB (1995) at SCAI The Bathhouse, Tokyo. Photo by Norihiro Ueno. Courtesy of SCAI the Bathhouse,Tokyo; Galerie Emmanuel Perrotin and Tomio Koyama Gallery. ©1995 Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved
The Takashi Murakami retrospective runs until July 13 at the Brooklyn Museum in New York.
(TrendHunter.com) Bulthaup has created the b2, an open and mobile kitchen that can reflects the systematic observation of lifestyle and food in the world. According to DeZeen Design Magazine, its design is based on the…
Pass life to your children.
World No Tobacco Day 31st May 2008.
Advertising Agency: Reel Advertising, Karachi, Pakistan
Executive Creative Director / Concept / Design: Sikander Baig
Copywriter: Maryam Khan
Account Director: Aatikah Sharafat
Photographer: Sameer Mughal
It affects your children.
Advertising Agency: Reel Advertising, Karachi, Pakistan
Executive Creative Director / Concept / Design: Sikander Baig
Copywriter: Maryam Khan
Account Director: Aatikah Sharafat
Photographer: Sameer Mughal
(TrendHunter.com) The Glow Flow Tap is a nifty, yet functional kitchen gadget.
It attaches to kitchen taps, and illuminates the water stream in red or blue, depending on the temperature. This can be very useful, espe…
Stay awake.
Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Icaro Doria, Joseph Pompeo
Art Director: Alan Vladusic
Copywriter: Ashley Davis Marshall
Executive Creative Director: Tony Granger
Art Buyer: Maggie Sumner
Via: coloribus
Stay awake.
Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Icaro Doria, Joseph Pompeo
Art Director: Alan Vladusic
Copywriter: Ashley Davis Marshall
Executive Creative Director: Tony Granger
Art Buyer: Maggie Sumner
Via: coloribus
Stay awake.
Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Icaro Doria, Joseph Pompeo
Art Director: Alan Vladusic
Copywriter: Ashley Davis Marshall
Executive Creative Director: Tony Granger
Art Buyer: Maggie Sumner
Via: coloribus
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
