LONDON – Commercial TV impacts were up 13.5% in April to 72,451,085 compared with the same month last year, on the back of hit shows such as ITV1’s ‘Britain’s Got Talent’, according to Barb.
SHANGHAI – Chinese brewer Tsingtao has launched an integrated campaign in an effort to refresh the image of its premium Tsingtao Draft brand and to increase its competitiveness with imported labels, such as Carlsberg, Heineken and Budweiser.
KUALA LUMPUR – Dutch Lady has launched a campaign to encourage Malaysians to drink more milk.
Terry Richardson, who worked with Belvedere on their controversial Luxury Reborn campaign, has now launched a section called “Terry’s Room†on the Belvedere website.
Heavy on f-bombs, Terry talks about the importance of having a connection with the people he photographs in an online video. I…
ASIA-PACIFIC – Watsons Personal Stores is expected to select OMD to handle its US$20 million regional media account, following a review that included fellow incumbents Carat and MediaCom.
SINGAPORE – HBO Asia senior director of marketing Caroline Wong (pictured) has resigned her position after 14 years with the company.
BEIJING – RMG has appointed Adeline Koo as MD of its Beijing office. Koo, who joins from Euro RSCG 4D, succeeds Jit Hoong Ng, who departed the agency four months ago.
HONG KONG – Infinity Media Hong Kong is hoping to fill what it sees as a niche in the Hong Kong market with a new monthly English-language magazine offering a combination of business and lifestyle content.
LONDON – A television ad for bookmaker William Hill online bingo featuring a woman so desperate to play that she tricks her husband out of the door to work early, has been banned by the advertising standards authority for condoning socially irresponsible gambling behaviour.
SHANGHAI – Proximity Live has secured two new retainer clients since its launch last month: LVMH-owned baijiu brand Wenjun, and haute couture brand Versace.
The new Calvin Klein Secret Obsession perfume commercial featuring Eva Mendes has been banned by Stateside TV networks for being too racy. The commercial was shot by Steven Meisel.
Catherine Walsh, senior vice president of American fragrances for Coty Prestige who produce the scent explained, “The …
LONDON – Microsoft’s move into cashback rewards for its search engine users has been given a positive response by search agencies.
LONDON – Rupert Howell is selling ITV ad opportunities directly at chief executive level into some of the UK’s biggest advertisers, including Marks & Spencer and Sainsbury’s.
LONDON – AOL UK is setting out to build a portfolio of online media brands, starting with the launch of US online men’s portal, Asylum.
LONDON – Virgin Media is developing a new platform for advertisers to target consumers with on-demand branded TV content.
LONDON – ITV is to more than double the size of its online ad sales team by July as part of moves to hit an ambitious target of generating £150m in online revenue by 2010.
Global Radio has hired head- hunter JCA Group as it looks to fill a senior operations role, senior to chief operating officer Don Thomson, reporting to chief executive Ashley Tabor.
LONDON – Sky Media is splitting up its chief digital sales role, with Times Media digital commercial director Giles Ivey being recruited to oversee sales around Sky-branded portals.
LONDON – The Time Warner UK Advertising Council – a joint venture between, IPC Media, Turner Broadcasting, AOL UK, Time and Fortune magazines and Warner Bros – has failed to strike a single deal since being established in October 2007.
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