May
05
May
05
Is Your Consumer Using Social Media?
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — While marketers may not be spending huge marketing dollars on social media yet, they know they should be using it to reach consumers.
May
05
Google: Those TV Spots Better Be Good
Posted in: Uncategorized
May
05
Finally, the 4A’s Charts Course Into 21st Century
Posted in: Uncategorized
LAGUNA NIGUEL, Calif. (AdAge.com) — Don't know your Twitter from your Flickr? Then maybe next year you should head to San Francisco for the American Association of Advertising Agencies' Leadership Conference. Yeah, you read that right. The 4A's Leadership Conference, an event known as an excuse for agency bigs to get their drink on, play a little golf and splash around in the pool, this year dipped its toes into something more substantial: the 21st century.
May
05
For Unilever, P&G, No Good Deed Is Going Unpunished
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — P&G and Unilever have become lightning rods of late in part because of the public stances they've taken on environmental and social issues.
May
05
Marketers Chase Rebate Checks
Posted in: Uncategorized
NEW YORK (AdAge.com) — Economic-stimulus checks will begin hitting consumer mailboxes this week, and businesses large and small are champing at the bit. Across the country, businesses such as Expedia, Home Depot, Hotel Pacific, Wal-Mart and Buell Motorcycles are bombarding shoppers with enticing deals in an effort to grab a piece of the action.
May
05
Honda, Dodge, Others Flog Cars on Big Screen
Posted in: Uncategorized
DETROIT (AdAge.com) — The onslaught of cars rolling into movie theaters this summer isn't the cartoon kind. Rather, it's an advertising barrage from automakers trying to get at the blockbuster crowd and driving double-digit segment growth in the medium.
May
05
Nets Try to Get Fans to Go Where the Money Still Is: TV
Posted in: Uncategorized
NEW YORK (AdAge.com) — The CW, the fledging network stitched together from the remains of UPN and the WB, is testing some new methods aimed at getting younger viewers to think of the boob tube — not the computer screen — as the place to go to see first-run fare.
May
05
Photo Finish for Miley Cyrus?
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — Marketing executives who regularly deal in celebrity, as well as crisis-PR experts who specialize in protecting it, were taken aback at the heights the Miley Cyrus scandal reached in the press and blogosphere. Some even posited it was, in fact, her billion-dollar value to Disney that caused both the company and Ms. Cyrus to overreact to the photo.
May
05
Economy, Rivals No Match for BK’s Marketing
Posted in: Uncategorized
CHICAGO (AdAge.com) — Burger King is giving rivals a solid thrashing — and marketing is getting the credit.
May
05
How ‘Mr. Starbucks’ Became Mr. Tether
Posted in: Uncategorized
CHICAGO (AdAge.com) — He put his stamp on nearly every piece of creative at Starbucks; he devised the "brand book" that defines the Lego image; and he helped push Nike into entertainment. And, if nothing else, he should be famous for the craziest hairstyle in marketing. So how is it that beyond a close circle, so few people know the name Stanley Hainsworth?
May
05
Yes, That’s Microsoft Welcoming Regulation
Posted in: UncategorizedNEW YORK (AdAge.com) — Microsoft is pushing for regulation of the data that online companies collect for marketing purposes, leaving rivals angry and perplexed. Specifically, Microsoft is supporting of two state proposals — one in New York and another in Connecticut — that would regulate how internet companies track online consumers' web-surfing data.
May
05
Revenue Grows 8.6%, Propelled by Digital
Posted in: Uncategorized
CHICAGO (AdAge.com) — Revenue for U.S. agencies — advertising, marketing services and media — jumped 8.6% in 2007 despite a tepid ad market. And for that, you can thank digital, according to Ad Age's Agency Report. ALSO: Ad Age today launches an interactive version of its signature Agency Family Trees, giving readers a way to get the facts on hundreds of advertising, marketing-services and media agencies owned by the world's top 50 agency companies.
May
05
Proximity Singapore hires McKenzie as digital creative director
Posted in: UncategorizedSINGAPORE – Proximity has hired M&C Saatchi’s former regional digital ECD John McKenzie (pictured) as digital creative director.
May
05
OMD Malaysia names new GM
Posted in: UncategorizedKUALA LUMPUR – OMD Malaysia has promoted its operations and buying director, Liew Siew See (pictured), to general manager.
May
05
AdFreak seeking a summer writing intern
Posted in: Uncategorized
AdFreak is looking for a college student or recent graduate, preferably not named Dave, to help us out this summer by writing a handful of posts each week in an intern capacity. We’re looking for someone who’s plugged into youth-oriented media and would enjoy writing about the marketing campaigns that exploit it. Payment will be modest. To apply, e-mail a couple of story ideas to adfreakintern (at) gmail (dot) com.
—Posted by Tim Nudd
May
04
Painted Skin Shoes – Temptu Paints (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The shoe, the stilettos and the Adidas sneakers you see in the gallery are all trompel’oeil paintings applied directly to the feet by a company named Temptu Paints.
The New York City-based company specializes in airbrush make-up, temporary tattoos, body art and special effects makeup. The company,…
May
04
Volkswagen: Heidi Klum
Posted in: Uncategorized
Advertising Agency: Crispin Porter + Bogusky, USA
Via: AdGoodness
May
04
Volkswagen: David Hasselhoff
Posted in: Uncategorized
Advertising Agency: Crispin Porter + Bogusky, USA
Via: AdGoodness
May
04
Volkswagen: Rick Searfoss
Posted in: Uncategorized
Advertising Agency: Crispin Porter + Bogusky, USA
Via: AdGoodness
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