Honda taking to the air for a live ad stunt

It’s hard to get people’s attention nowadays, so we should expect—nay, demand—bigger and better advertising stunts, preferably with a whiff of possible carnage. If David Blaine can get millions of eyeballs by holding his breath, why can’t a forlorn brand? Honda seems to agree, and will air a live three-minute spot tonight showing of a bunch of skydivers linking up to spell out “Honda.” (The photo above is from a practice jump.) The experiment, from 4Creative, is part of Honda’s “Difficult is worth doing” push. (BTW, Brits call taglines “straplines”? Never knew.) Scamp likes it so much, he’s ready to award it a Black Pencil immediately. Let’s see if it works out first. I’m still scarred from childhood by Geraldo’s failure to find much in Al Capone’s vault. UPDATE: Honda pulled off its stunt (the ad is now posted above), although the Guardian said the “N” was a little weak.
 

—Posted by Brian Morrissey

O’Brien nears key Independent News and Media stake

LONDON – Irish tycoon Denis O’Brien has increased his stake in Independent News and Media (INM) for the second time in two days, to 23.61%, edging him closer to the 25% threshold that would hand him a major say in the running of the company.

Plastic Bottle Alternatives – “I Am Not Plastic” Aluminum Bottle

(TrendHunter.com) StopGlobalWarming.org has formed a partnership with Swiss aluminum water bottle maker Sigg to produce this custom bottle, to let you do your part to reduce plastic water bottles and spread the word. T…

AOL joins Google’s OpenSocial

LONDON – Time Warner-owned AOL has become the latest online group to throw its support behind OpenSocial, the Google-led initiative that plans to make it easier to develop applications for social media websites.

Ad Guy Wants To Make Ecology Popular

If I read the press release correctly, Los Angeles agency 86theonions is now calling itself ecopop.

ecopop.jpg

In Chad Rea’s own words, “ecopop is about merging capitalism and global responsibility with a populist/iconic slant. Unlike the current trend, which involves corporate grandstanding and asking consumers to change, ecopop is committed to creating demand, influence, social currency, and profitability for businesses interested in social change. We do this by creating, marketing, advising or owning products and services, ranging from consumer goods to entertainment properties and media initiatives.”

In the wake of the recent green flood, Chad recognized it would be ridiculous to think that the majority of people in the U.S. really care about the green movement. In fact, it has become abundantly clear that the very word ‘green’ is enough to make most non-vegan Californians go out and buy a Hummer wrapped in non biodegradable fiberglass. The green community has succeeded in branding themselves as an elitist group, which is not in the best interest of our planet. Chad determined that green was just one color on the ecological spectrum, ecopop is the whole box of crayons.

Prospect Swetenhams launches B2B data tool

LONDON – Prospect Swetenhams has launched a business-to-business data system called The Invaluable Prospect.

Russia next for Condé Nast’s Tatler

LONDON – Condé Nast is to launch the first international edition of its society magazine Tatler in Russia.

Share Burgers – BK Six Pack + Sexist Commercial

Burger King launched the first ever burger made for sharing, a food equivalent to the much loved six pack of beer.

The BK Burger 6 Pack is comprised of one big Aberdeen Angus burger inside six rolls which are stuck together. This allow consumers to tear off portions depending on their preferences. …

Kitcatt Nohr wins Hotel Reservation Service ad account

LONDON – Hotel booking company Hotel Reservation Service has appointed Kitcatt Nohr Alexander Shaw as its integrated advertising agency following a competitive pitch.

Activism Through Aerial Photography – 360° BULGARIA (GALLERY)

(TrendHunter.com) In the midst of the green fad, when social statements go after instant shock value more often than not, it’s refreshing to see a truly inspired project meticulously planned and brilliantly executed, l…

It has been two years since we switched URL’s back to our old one.

It has now been over two years since we switched back to commercial-archive.com from ad-rag.com but only a handful of people that link to us have actually changed their blogrolls.

The reason we switched in short: ad blockers blocked the URL ad-rag.com. We thought this was kind of sucky and fought it tooth and nail, but alas, we can not make every ad blocker out there make an exception for us, so we simply switched URL’s back to our 1999 one.

We’d really really appreciate it if you, who carry our link in a blogroll or something like that, corrected the link as people who surf with ad blockers on can not even see it, defeating the whole purpose of you showing off the link.

Today I shut off the redirects for our old feed URL as well. If you want to subscribe to our feed, it’sbest you use the new one(s):
 The full enchilada
 Commercial feed only
 Badland feed only
 Adland feed only
Adland twitter

Subscribe with Bloglines

read more

An update on “the biggest drawing in the world”

Erik who was rocking our hall of fame last week with 12620 hits on The biggest drawing in the world: One part GPS, one part DHL, add creativity and stir gently now clarifies in bright red text on the biggest drawing in the world: “This is my graduation project on advertising and graphic design at Beckmans college of design. This is fictional work. DHL did not transport the GPS at any time”

read more

Omnidirectional Glass Speakers – $10,000 Sony Sountina (VIDEO)

(TrendHunter.com) Sony’s omnidirectional glass-tube speaker prototype that was revealed in 2007 is now in production with a release date of June 20th in Japan.

However, you need $10,000 to get your hands on the Sony…

Share Burgers – BK Six Pack + Sexist Commercial (VIDEO)

(TrendHunter.com) Burger King launched the first ever burger made for sharing, a food equivalent to the much loved six pack of beer.

The BK Burger 6 Pack is comprised of one big Aberdeen Angus burger inside six rolls …

Book Spoiler Auctions – Harry Potter Prequil for Charity

Harry Potter fans are desperate to find out more about the prequel, the latest piece by J.K. Rowling which reveals the life of Harry and his troup in their pre-Hogwarts days, and the events that led up to the happenings in the first seven books.

In an interesting business twist, the first look at t…

Calling Earthquakes Acts of Karma – Sharon Stone Calls China Disaster Payback (VIDEO)

(TrendHunter.com) In a quote the media will forever hold against her, Sharon Stone said, “I’m not happy about the way the Chinese are treating the Tibetans because I don’t think anyone should be unkind to anyone else.
…

Famous People Tattoos – Celebrity Tribute Tattoos (GALLERY)

(TrendHunter.com) Some people are so celebrity obsessed, they’re willing to have their bodies inked with images of their most admired idols. A while back we mentioned someone had Tay Zonday, the baritone Chocolate Rain…

BBC’s online services to face greater scrutiny

LONDON – The BBC’s online services, which received £110m in the last year, will not be allowed to receive new investment without close scrutiny, the BBC Trust said today in a development that will appease the corporation’s commercial competitors.

Fake Vandalism – Vegemite Guerrilla Ads

I hate Vegemite, but I do love their new guerrilla campaign. The ads feature fake vandalism with cricket balls appearing to be smashed through car windows and bus station ads, with the tag line, “Looks like the Aussies had their Vegemite today.”

The live campaign was featured in different locations…

Recycled Stir Stick Chandeliers – Studio Veríssimo Eco Lights (GALLERY)

(TrendHunter.com) Each day, millions of plastic coffee stirrers are thrown out after a two-second stir at coffee shops. This chandelier by Studio Veríssimo was created out of hundreds of plastic stir sticks, acting as…