After all the accolades that rained down on Halo 3’s “Believe” campaign this past awards season, the last thing I wanted to see was yet another monument to the game’s mystique. But this spoof about a homicide detective investigating a dead rookie Team Slayer makes “Believe” seem fresh again.
KUALA LUMPUR – Media Prima has reported a 41 per cent rise in revenue and 101 per cent jump in profit in the first quarter of 2008 thanks to growth from its recently acquired outdoor companies.
TAIPEI – Market leading motorcycle brand Kymco has selected JWT Taiwan to handle a new premium brand, after the WPP agency pitched against BBDO, Bates and McCann Erickson.
SINGAPORE – MediaCorp has hired the regional sales and marketing director of ACP Magazines Zita Ong (pictured) to run its publishing division as managing director.
You’ve probably seen it a dozen times already, but I’m up late thinking it’s awesome how you can watch the whole Indiana Jones movie trailer from right inside an expandable ad. (It’s the one at right.)
HONG KONG – Last night’s Effie Awards ceremony saw DHL take home the first ever Grand EFFIE to be awarded in the city for its ‘All the way’ campaign, developed by Ogilvy and MEC.
It’s sort of thoughtful that State Farm feels compelled to pander directly to both mainland Asians and Pacific Islanders.
– Crocs has launched a promotional travel site called Cities by Foot.
Emo heartthrob Kazutaka Nomura of PWRFL POWER gets animated, woos the uncatchable Erin Esurance, and teaches her a powerful lesson about self-esteem. In song.
Well, once again, it just goes to show the perennially pointless, annual natter-fest over which Super Bowl spots scored and which didn’t is, well, perennially pointless.
Initiative has landed the £10 million media planning and buying account for Hertz. The agency secured the business following a shoot-out with PHD. MindShare was knocked out at an earlier stage.
Jon Williams, the executive creative director at Grey London, has hired the Goodby, Silverstein & Partners executive producer Syed Naqvi to the newly created post of head of delivery. He will work alongside Stephanie Wellesley, previously the head of TV, whose job title has been renamed head of content.
An ad for William Hill, which featured a woman tricking her husband into leaving for work early so that she could play online bingo, has been banned by the Advertising Standards Authority for encouraging those addicted to gambling to conceal their addiction.
The Northern Ireland Tourist Board is on the hunt for an agency to handle its £1 million ad account. The successful agency will be briefed to produce campaigns that will run in the spring and autumn.
IG, the spread-betting operator, has begun a search for an agency to handle the £12 million global media planning and buying business for its IG Index brand.
BBC Sport has enlisted the ex-Blur frontman Damon Albarn and Jamie Hewlett of Gorillaz to produce animation and music to support its coverage of the Beijing Olympic Games.
The Office of Fair Trading has called for input from the industry on Global Radio’s proposed £375 million acquisition of GCap Media, to help it decide whether it would constitute a merger situation. If it decides it is a merger, the OFT will also consider whether the deal could raise competition issues. It is asking for comments to be filed by 10 June.
Commercial TV impacts rose 13.5 per cent year on year in April, according to the TV marketing body Thinkbox. It put the growth down to an increase in popular programming and April’s bad weather.
Nick Corston, the former Craik Jones Watson Mitchell Voelkel head of digital, is leaving Agency.com, where he was the new-business director. Corston joins the consumer insight consultancy Sense Worldwide as its managing director.
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