(TrendHunter.com) The Complex at the Centre of the Universe won first place in a competition run by CGSociety (Society of Digital Artists) and NVIDIA. The NVArt: Art Space Competition challenged artists from around the world to come up with their own grandiose and awe-inspiring vision of the world.
“The entries are…
Apparently Heineken has started a radio and (cheese-tacular) TV campaign that directs people to a subsite that isn’t even up yet.
Making a name for yourself in the legal world must be tough without OJ Simpson or sex tape spawn. What’s the average divorce attorney to do?
It’s not often that a logo this stolid and minimal inspires schoolboy chuckles, so you have to feel for the U.K.’s Office of Government Commerce. Tilt your head 90 degrees to the left to see why (or just click here). The recently redesigned mark seemed to be going smoothly until it was shown to the OGC staff, which is obviously filled with perverts. Surprisingly, an OGC spokesman responded with both sound logic and good humor when asked about the logo, telling The Register: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters ‘OGC’ and is not inappropriate to an organization that’s looking to have a firm grip on government spend.†Via YesButNoButYes.
—Posted by David Griner
Like nearly all companies, Kraft wants to connect with the kids outside of TV. For its DiGiorno Pizza for One brand, it had AKQA build an online application called “The Ditcher†that will call or text a pre-set excuse to leave an unfortunate situation, from a bad date to an endless meeting. The messages range from the alarming (your kid is in trouble) to the ridiculous (the monkey escaped). Pretty clever, no? Maybe not all that original, though. Cell companies have offered similar services for years. Virgin’s “Rescue Rings,†rolled out 18 months ago, offered subscribers a way out of a disastrous date—you’d text a short code to Virgin, and 10 minutes later, you’d get a short message back from Richard Branson. Cingular (now AT&T) has been on this even longer. In 2004, it added an “Escape-a-Date†feature that let users preset a call as a readymade excuse to weasel out of an awkward encounter. Everyone in the ad business obsesses over the originality of ideas in TV and print ads—does the same hold true for tech applications?
—Posted by Brian Morrissey
To propel its classic kicks back into salience, Adidas made a gigantor pair of Superstars and gave one shoe to each coast.
Famous actress Zhang Ziyi shows us her driving prowess in the new Mercedes Benz spot entitled “The Contractâ€.
The commercial, which is inspired by the 1978 movie “The Driver”, shows Zhang Ziyi skillfully driving a Mercedes SLK which leaves two shady characters in awe and fear their life at the …
The makers of Forgetting Sarah Marshall continue to generate buzz thanks to the backlash among real Sarah Marshalls. The ad campaign for the film—mainly billboards featuring scrawled messages like, “I’m so over you Sarah Marshall†and “You DO look fat in those jeans, Sarah Marshallâ€â€”first rankled Sarah Marshalls in New York, and now appears to be irritating those in Chicago, too. Some object stridently to the ads. Others more or less take it in stride, joking about their sudden notoriety. All of them, it seems, have access to major media outlets to broadcast their feelings, and promote the movie, far and wide. Frankly, I think they doth protest too much. Did I complain about that “Dave Gianatasio sucks†campaign which ran exclusively in my workplace and at home?
—Posted by David Gianatasio
LONDON – Bartle Bogle Hegarty has scooped the March ad of the month in this year’s Awards for National Newspaper Advertising for its film poster style ad for ITV crime drama ‘He Kills coppers’.
(TrendHunter.com) A herd of little blue elephants have been left on the loose in Japan. These little pachyderm robots with little yellow hats are also known as the Dasubee, or toilet scrubbing robots. The robots scrub and clean the urinals to keep everything sparkling clean.
However, do take heed of the warning as m…
LONDON – Bet365, the online gambling group, is looking for a media agency to handle the online media planning and buying for its casino operation.
We’re addicted to DDB, Stockholm’s work for McDonald’s. (See “WAKE UP!” and other randomness.) There’s a strange and wonderful pixie magic about it that McD’s lacks Stateside.
(TrendHunter.com) Dell CEO Michael Dell just introduced a never-seen-before Dell eco PC with a bamboo casing at the Fortune Green conference.
Dell claims the environment friendly computer is 81 percent smaller than a standard desktop, and uses 70 percent less power.
Not green enough for you? Well, it is also utili…
Parent groups in Europe don’t think so. In fact, they’re calling for a ban on marketing cell phones to children. The conflict arose when a company named Telefonica and a toy company named Imaginarium came together to create and then market the M01, a cell phone for children. According to a recent article posted in the New York Times, the health minister of France had already issued warnings against children using cell phones too much. I just wonder, who could a 6 year-old possibly call? And what in the world would they talk about?
(TrendHunter.com) Famous actress Zhang Ziyi shows us her driving prowess in the new Mercedes Benz spot entitled “The Contractâ€.
The commercial, which is inspired by the 1978 movie “The Driver”, shows Zhang Ziyi skillfully driving a Mercedes SLK which leaves two shady characters in awe and fear their life at the …
“It’s the end of the world without it,” says this ad for Chupa Chups lollipops. (Click the image to see the full version.) We’re not quite getting it—are we supposed to buy Chupa Chups to keep our already-depressed toddlers from attempting suicide, or do they become suicidal when we run out of Chupa Chups? Either way, it seems Chupa Chups are clearly a danger to children, especially considering their connection to ravers and Salvador Dali. Via Ads of the World.
—Posted by David Kiefaber
For some time, I’ve tried to warn my fellow man (and certain special ladies) about the dangers of robots. A while back, it was robo-babysitters. Now, we have a 300-pound, waist-high “Bum Bot†patrolling Atlanta, armed with a water cannon to soak vagrants who refuse to “move along.†The AP reports: “The electronic vigilante, on the beat since September, has enraged neighborhood activists, who have threatened protests. Street people say it’s intimidating. And homeless advocates question the intentions of its inventor, who uses the Bum Bot as a marketing tool and a political prop.†A marketing tool? How long will it be before the Coca-Cola Cop-Bot, the Wachovia Watch-Bot and the Humana Health Thrill-Kill 5000 are running amok nationwide? It will end with an endless army of robots advertising the Fox lineup, extolling us to tune in for Cops and America’s Most Wanted, before they turn on the spray and wash us all away forever.
—Posted by David Gianatasio
LONDON – Cadbury has launched an experiential campaign for its Trident chewing gum to drive sampling among 16 to 34-year-olds.
LONDON – Democratic Presidential candidate Hillary Clinton mocked rival Barack Obama as she scored a decisive victory in the Pennsylvania primary last night, despite him outspending her by as much as four to one on campaign ads.
LONDON – BBC Radio 1 and Radio 2 should be sold off, and Channel 4 and the BBC’s commercial arm BBC Worldwide privatised, according to former Endemol chief Peter Bazalgette.
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