JAKARTA – Saatchi & Saatchi Indonesia has successfully defended its hold on Vitacimin, Indonesia’s bestselling vitamin C supplement, following a four-way creative shootout with Dentsu, Hakuhodo and BBDO.
JAKARTA – Saatchi & Saatchi Indonesia has successfully defended its hold on Vitacimin, Indonesia’s bestselling vitamin C supplement, following a four-way creative shootout with Dentsu, Hakuhodo and BBDO.
SHANGHAI – An influential social group defined as ‘prosumers’, a blend of producers and consumers, is playing an instrumental role in driving the success of brands in China, a new study by Discovery, Ogilvy & Mather’s consumer insight and trends function, suggests.
SHANGHAI – An influential social group defined as ‘prosumers’, a blend of producers and consumers, is playing an instrumental role in driving the success of brands in China, a new study by Discovery, Ogilvy & Mather’s consumer insight and trends function, suggests.
[navel gazing]
A reader-friend from Kazakhstan (where’s that) sends in this link to KazInvestBank that has this picture of the AdLab editor (me! me!) working as a skate guard all over its site and most prominently on the About page. Unexpected and unauthorized, but I like.
Let’s see now if this post gets to Google’s top for the bank’s name.
Earlier:
Can you use Flickr pics in ads?
[/navel gazing]
NEW YORK (AdAge.com) — Forget commercial ratings. This year's upfront metrics are getting a whole lot more granular. Witness Rainbow Media's AMC, which aims to introduce behavioral targeting characteristics to its upfront sales via a new measurement system developed with Nielsen. Dubbed the Audience Identity Metric, or AIM, the new measurement tool will help advertisers align brands to psychographic categories of AMC viewers.
Agencies need to find a new employment model that better caters to Gen Y's 21st-century skill set, enviable ambition and vibrant desire for recognition. If we don't, rest assured we will continue to lose smart and driven people to other, more-Gen-Y-friendly industries.
NEW YORK (AdAge.com) — This week three Telemundo telenovelas start airing in Mexico, an unusual twist in an industry that usually exports novelas from Mexico's Grupo Televisa to the U.S.
NEW YORK (AdAge.com) — This year there will be new faces in the Hispanic TV upfront, including young channels Mega TV and V-me, and a few absentees, such as No. 2 Spanish-language network Telemundo. Then there's market leader Univision, roaring into the upfront to lure marketers in a shaky economy with the confident theme "Univision equals your growth engine."
Today's CMO needs to recognize both the extent to which consumers have gained power over the past decade and the broader social role corporations are being asked to play. Both of these shifts have significant implications for corporations and corporate branding — and, as a direct result, corporate profits.
NEW YORK (AdAge.com) — Could it be that it's not who you are but what you do on social networks that's most valuable? As the quest to find better ways to monetize these elusive sites continues, one start-up thinks marketers should be looking at the verbs — what people are doing on the sites — instead of just who people say they are.
NEW YORK (AdAge.com) — As Yahoo faces increasing pressure from an unsolicited Microsoft takeover bid and a volatile stock market, it's turning to an old-media ally: newspapers. Despite the uncertainty over its future, Yahoo and its newspaper consortium are betting on a new ad platform the portal is set to announce today.
NEW YORK (AdAge.com) — Conventional wisdom holds that in today's marketing world, an agency can't be too focused on digital. It's where consumers — and marketing budgets — are going, after all. So why is the media agency that's arguably been most aggressive about demonstrating its digital chops having trouble winning and retaining business?
BATAVIA, Ohio (AdAge.com) — Pampers is harnessing the star power of both Oprah Winfrey and Salma Hayek for a global giveaway that also benefits a cause. Today on "Oprah," the pair endorses a linkup with UNICEF in which the brand will donate one tetanus shot to an expectant mom for every pack of specially marked diapers sold through August.
NEW YORK (AdAge.com) — Last summer, when Hillary Clinton's nomination was a question of when, not if, her chief adviser, too, had an aura of inevitability around him. Mark Penn, the longtime Clinton pollster whose other job is running one of the largest PR firms in the world, seemed ready to transcend the drab world of spreadsheets and segmentation. Now, as Clinton struggles to regain a clear lead against Barack Obama, observers have plenty of advice for Mr. Penn.
NEW YORK (AdAge.com) — As consumers flock to video in all sorts of outlets, can the TV-ratings kingpin maintain its dominance as the gold standard by which video advertising is priced? A raft of upstarts are eager to win over Nielsen's clients, many of them offering marketers measurements based on audience behavior, not just reach and frequency.
DETROIT (AdAge.com) — While new-car sales slumped 12% last month as consumers fretted over the economy, their mortgages and soaring gas prices, there was one bright spot for the auto industry: the so-called B segment consisting of compact budget brands. According to Automotive News, sales in this segment jumped 23.7% to 25,832 units in March compared to the same period a year ago.
NEW YORK (AdAge.com) — Parade, the Sunday magazine that comes wrapped inside your local newspaper, plans to spin off a monthly health-and-wellness supplement this September. That may seem bullish given the dour state of the U.S. newspaper market, where circulation and newsrooms continue to shrink, but these kinds of in-paper magazines have emerged as one piece of the platform still attracting new ad dollars.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
