Hasta La Creative!

(TrendHunter.com) Kelly Clarkson performed for charity in the Idol Gives Back Foundation show. The event, which aired yesterday, seeked to raise awareness and funds to benefit six charities:The Children’s Defense Fund, The Global Fund, Make It Right, Malaria No More, Save The Children, U.S. Programs and the Children’…

Because Colgate wants to know. o_O Catch the cattle call for “intensely talented mouths” all over MySpace today.

Ice Break Loaded is a nice pick-me-up for any situation, whether you’re feeling that afternoon lull at the office or gearing up to take a ride in a tornado’s 300-mile-an-hour winds. This is the print ad above; there’s also a TV spot, which makes up for its exaggerated premise with decent special effects. By Australia’s De Pasquale, via Ads of the World.

—Posted by Tim Nudd

Never get lost again.
New Mercedes A Class with GPS.

Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte

(TrendHunter.com) Some of the most insidious malware to come down the pike such as NetSky, Mydoom and Parite have been rendered into 3-D visuals. Romanian artist and MIT researcher Alex Dragulescu has studied the recurring patterns of the most dangerous computer codes that can bring down networks and “painted” them i…

“The medium is the message from our sponsor.”

– Nick Carr in his critique of Mark Zuckerberg’s “The next hundred years will be different for advertising, and it starts today.”

Online, it’s all about community. Building community, embracing community, listening to the community.

According to USA TODAY, offline marketing is more about “the neighborhood.”

Many Starbucks stores now boast that they have the best espresso “in the neighborhood.” Applebee’s has a new slogan: “It’s a whole new neighborhood.” Wal-Mart’s smaller-scale suburban stores call themselves Wal-Mart Neighborhood Markets. Tesco’s new grocery stores are dubbed Fresh & Easy Neighborhood Markets. Even Lowe’s is onboard to be a neighborhood hardware store.

There goes the neighborhood?

Not exactly. The term “neighborhood” is beloved because it gives people a sense of place.

“Times of global stress cause people to retract and to want a sense of community,” says Renee Fraser, a Los Angeles ad psychologist. “Belonging to a neighborhood really motivates people.”

Sadly, the strip mall where these brands post up is far away from main street U.S.A. on so many levels.

When you are in the business of selling yourself as a brand ambassador, this is why you should always demand to have final approval over the work you appear on…and actually be around to approve it.

LONDON – Publishing giant HarperCollins is to launch Lola’s Land, a new online portal aimed at teenage girls, on 22 April.

LONDON – MySpace has commissioned a new original content series from the team behind rival social network Bebo’s online drama Kate Modern.