Here’s another website for parents who want to teach their kids the value of money in a 2.0 kind of way. Active Allowance is a virtual bank account which, when accessed through the website, hooks up to a real bank account. The whole point of the site is for parents to wire the allowance to their chi…
Here’s a website for parents who want to teach their kids the value of money in a 2.0 kind of way. Active Allowance is a virtual bank account which, when accessed through the website, hooks up to a real bank account. The whole point of the site is for parents to wire the allowance to their child bas…
CHICAGO (AdAge.com) — In a bold bid to double its sales by 2012, New Balance is tripling ad spending behind a push that appeals to runners by reminding them how much they occasionally hate running.
Just today I received a comment on my blog from the very people who were behind the amazing Artificial Dummies I posted a while ago. They’re the great minds of TODO, and the heads up was from their very own Andrea.
TODO is, in their own words, an interaction and media design agency. Stablished in Italy, this group has a whole lot going for them. Kickass interactive works, a kickass website, a kickass video collection and even better, an amazing level of creativity.
Rolling Rock, the beer company famous for that mysterious number ’33’, is trying yet another oddball marketing approach – moonvertising. A clever gag or a scientific marvel? We’ll all find out on March 21, the next full moon, when the company attempts to project their logo on to the face of our favo…
(TrendHunter.com) Rolling Rock, the beer company famous for that mysterious number ’33’, is trying yet another oddball marketing approach – moonvertising. A clever gag or a scientific marvel? We’ll all find out on March 21, the next full moon, when the company attempts to project their logo on to the face of our favo…
(TrendHunter.com) We’ve seen some incredible mirrors on Trend Hunter, from the uniquely designed to the tech-infused. These mirrors not only allow people to see themselves, they also offer alternative features. Really advanced designs, for example, can help you multi-task by displaying your SMS messages.
IN-HOUSE: Lansons Communications’ joint MD is leaving the agency after 13 years to head comms for a longstanding client. Ian Williams will join personal finance website Moneysupermarket.com as director of comms, responsible for investor relations, consumer and international PR.
CONSUMER: Nestle UK is using Frank PR to launch the Blue is Back campaign for its confectionery brand Smarties, after the Blue variety was reintroduced to the tube this year.
CONSUMER: The Maybourne Hotel Group, parent firm of luxury London hotels Claridge’s, The Connaught and The Berkeley, has taken on consumer support following a multimillion-pound investment. Mission Media will relaunch The Connaught in Mayfair following its £70m renovation.
CONSUMER: Flights search engine Skyscanner has appointed Red Consultancy for its first UK PR programme. The agency is planning to use site content to fuel media relations and ultimately to drive traffic.
POLITICS: Gordon Brown’s director of political strategy Spencer Livermore is moving into advertising. He is to join the SSF Group as a senior strategist working across Saatchi & Saatchi and Fallon. Livermore was reported to have been in talks with Brunswick about a move into PR.
EVENT: Agency bosses Lord Bell and Phil Hall will line up against journalists Nick Davies and Roy Greenslade to debate whether the growth of PR is threatening the press. The debate will take place at University of Westminster at 6.30pm on 9 April. Go to haymarketbusinessevents.co.uk for more details and to register.
Stuart Higgins Communications works with Storm Model Management, the model agency that represents Kate Moss, not Storm Communications as stated last week.
CHICAGO (AdAge.com) — Anheuser-Busch is rolling out a brand extension of its flagship this fall called Budweiser American Ale. Scheduled to launch Oct. 6, the product will be a darker, richer beer than Budweiser lager, said Marlene Coulis, A-B's VP-consumer strategy and innovation.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.