Chore Rewards 2.0 (UPDATE) – Active Allowance

Here’s another website for parents who want to teach their kids the value of money in a 2.0 kind of way. Active Allowance is a virtual bank account which, when accessed through the website, hooks up to a real bank account. The whole point of the site is for parents to wire the allowance to their chi…

Chore Rewards 2.0 – Active Allowance

Here’s a website for parents who want to teach their kids the value of money in a 2.0 kind of way. Active Allowance is a virtual bank account which, when accessed through the website, hooks up to a real bank account. The whole point of the site is for parents to wire the allowance to their child bas…

Links for 2008-03-20 [del.icio.us]

  • UIA – YOUPrison_uk
    YOUprison, Some thoughts on the limitation of space and freedom (June12 – September 21, 2008)

Quiet New Balance to Get Off Sidelines


CHICAGO (AdAge.com) — In a bold bid to double its sales by 2012, New Balance is tripling ad spending behind a push that appeals to runners by reminding them how much they occasionally hate running.

TODO, interaction design

Just today I received a comment on my blog from the very people who were behind the amazing Artificial Dummies I posted a while ago. They’re the great minds of TODO, and the heads up was from their very own Andrea.

TODO is, in their own words, an interaction and media design agency. Stablished in Italy, this group has a whole lot going for them. Kickass interactive works, a kickass website, a kickass video collection and even better, an amazing level of creativity.

At the risk of being a bit repetitive, the video I left you above is an explanation of the almighty Artificial Dummies. Beautiful music and a subtle explanation on the little creatures.

Still I urge you to check out their websites. Their work is really a pleasure to watch and imagine.

Thanks a lot Andrea on the heads up! Much success!.

Links:
TODO.
TODO at vimeo.

Moonvertising – Rolling Rock Beer In Space

Rolling Rock, the beer company famous for that mysterious number ’33’, is trying yet another oddball marketing approach – moonvertising. A clever gag or a scientific marvel? We’ll all find out on March 21, the next full moon, when the company attempts to project their logo on to the face of our favo…

Moonvertising – Rolling Rock Beer In Space (VIDEO)

(TrendHunter.com) Rolling Rock, the beer company famous for that mysterious number ’33’, is trying yet another oddball marketing approach – moonvertising. A clever gag or a scientific marvel? We’ll all find out on March 21, the next full moon, when the company attempts to project their logo on to the face of our favo…

Top 17 Innovative Mirrors – Radical Reflections (SUPER GALLERY)

(TrendHunter.com) We’ve seen some incredible mirrors on Trend Hunter, from the uniquely designed to the tech-infused. These mirrors not only allow people to see themselves, they also offer alternative features. Really advanced designs, for example, can help you multi-task by displaying your SMS messages.

“Mirror, mi…

Electric Origami – LED Foldie (GALLERY)

(TrendHunter.com) Origami has not only caught on in the western world, but the ancient Japanese art of paper folding has now entered the digital age.

Electric Origami is infused with LED lights so your masterpiece will literally glow when you put it on display.

Evil Mad Scientist Laboratories posted instructions…

News Brief: Lansons MD to leave agency

IN-HOUSE: Lansons Communications’ joint MD is leaving the agency after 13 years to head comms for a longstanding client. Ian Williams will join personal finance website Moneysupermarket.com as director of comms, responsible for investor relations, consumer and international PR.

News Brief: Frank to launch campaign

CONSUMER: Nestle UK is using Frank PR to launch the Blue is Back campaign for its confectionery brand Smarties, after the Blue variety was reintroduced to the tube this year.

News Brief: Maybourne takes on support

CONSUMER: The Maybourne Hotel Group, parent firm of luxury London hotels Claridge’s, The Connaught and The Berkeley, has taken on consumer support following a multimillion-pound investment. Mission Media will relaunch The Connaught in Mayfair following its £70m renovation.

News Brief: Skyscanner appoints Red

CONSUMER: Flights search engine Skyscanner has appointed Red Consultancy for its first UK PR programme. The agency is planning to use site content to fuel media relations and ultimately to drive traffic.

News Brief: Livermore moves into advertising

POLITICS: Gordon Brown’s director of political strategy Spencer Livermore is moving into advertising. He is to join the SSF Group as a senior strategist working across Saatchi & Saatchi and Fallon. Livermore was reported to have been in talks with Brunswick about a move into PR.

News Brief: Press debate

EVENT: Agency bosses Lord Bell and Phil Hall will line up against journalists Nick Davies and Roy Greenslade to debate whether the growth of PR is threatening the press. The debate will take place at University of Westminster at 6.30pm on 9 April. Go to haymarketbusinessevents.co.uk for more details and to register.

News Brief: Correction

Stuart Higgins Communications works with Storm Model Management, the model agency that represents Kate Moss, not Storm Communications as stated last week.

Public Sector: Cut comms and risk reputations

How better to celebrate ‘Improvement and Efficiency Week’ than with a bloody great headline about two-thirds of councils being ready to make job cuts?

Public Sector: Trimedia wins mental health account

Dorset Healthcare NHS Foundation Trust has appointed Trimedia to handle internal and external communications.

Public Sector: Agency to help Newham stop smoking

Newham Primary Care Trust has called in a PR agency to roll out a smoking cessation campaign across the borough.

This Bud’s for Ale Lovers

CHICAGO (AdAge.com) — Anheuser-Busch is rolling out a brand extension of its flagship this fall called Budweiser American Ale. Scheduled to launch Oct. 6, the product will be a darker, richer beer than Budweiser lager, said Marlene Coulis, A-B's VP-consumer strategy and innovation.