Hasta La Creative!

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

Scoot at the devil.
100 miles per gallon and 50ccs to go like a bat out of hell.

Advertising Agency: Maris, West & Baker, Jackson, USA
Creative Directors: Marc Leffler, Will Cauthen
Art Director: Will Cauthen
Copywriter: Marc Leffler
Illustrator: Keith Fraser
Executive Creative Director: Alan Goodson
Published: December 2007

Crotch bottle rocket.
Travel at the speed of sound. Well, minus a few hundred miles per hour.

Advertising Agency: Maris, West & Baker, Jackson, USA
Creative Directors: Marc Leffler, Will Cauthen
Art Director: Will Cauthen
Copywriter: Marc Leffler
Illustrator: Keith Fraser
Executive Creative Director: Alan Goodson
Published: December 2007

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

I haven’t had this much fun laughing at swear words since that time I was recording a bunch of stoned cratives from *Scpf about Spanish curses. They’d explain “I shit in your oblat holder” is bad but “I shit in your milk” is worse.
Spanish curses seem very preoccupied with excrement and food. Even an idiot is a “Come mierda” (shit eater). Sin virguenza.
Almap BBDO São Paulo shows us the highbrow cursing needed when the One Show ads are coming to town. You can’t just cuss when the ads are this good, you know.

read more

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007