Mar
05
The Knowledge: Channel watch – Charities
Posted in: UncategorizedMany of the UK’s biggest charities invested heavily in door drops and direct mail in December, writes Lucy Fisher.
Mar
05
The Knowledge: Direct watch
Posted in: UncategorizedDecember was a busy month for British Sky Broadcasting with the broadcaster topping the volume charts in all three direct media.
Mar
05
The Knowledge: Just breaking
Posted in: UncategorizedA round up of the latest DM campaigns coming your way …
Mar
05
In the Bag
Posted in: UncategorizedCanon has selected Neolane software to help it develop more targeted and personalised direct marketing campaigns.
Mar
05
Change your clothes, feel like a superhero
Posted in: Uncategorized
This ad is a few years old, but we just stumbled across it for the first time. It’s for a high-end department store in Mexico called El Palacio de Hierro, and it shows how a change of clothes can make women feel powerful. As powerful as Yvonne Craig, Julie Newmar and Lynda Carter—or at least their best-known characters.
—Posted by Tim Nudd
Mar
05
NIN Ghost
Posted in: Uncategorized
We reported earlier here about the music industry and their “pay what you feel” releases. I also remarked that Trent Reznor didn’t seem all that happy with the results.
We’ll it seems Trent learns from his mistakes and his latest venture Ghosts I-IV has paid off in spades. A $300 limited edition sold out in two days. That’s $750,000 mo money in 2 days. There’s still a smaller $75 version, a free sample and a $5 and $10 option for punters.
It goes to show people will pay for things that they see has real value and that this new way of releasing music might be here to stay.
Mar
05
Wrigley launches Airwaves ad campaign
Posted in: UncategorizedLONDON – The Wrigley Company is launching a TV campaign to promote the ‘invigorating’ experience that chewing its sugar-free Airwaves gum can bring.
Mar
05
Five back into black as cost cutting impacts
Posted in: UncategorizedLONDON – Commercial broadcaster Five swung back into profit last year, helped by additional ad revenues earned by its two digital channels and what it termed “stringent†cost-cutting at its core TV channel.
Mar
05
Bella widens celebrity focus to arrest decline
Posted in: UncategorizedLONDON – Women’s weekly Bella is to expand its coverage of celebrities to widen its appeal to its target demographic of women in their mid-30s.
Mar
05
Directgov leans on ATMs for campaign
Posted in: UncategorizedLONDON – Directgov, the Government information service, is using 900 ATMs across England to direct the public to tax credit and savings advice.
Mar
05
YouTube replaces Wikipedia as most popular social media site
Posted in: UncategorizedLONDON – YouTube has knocked Wikipedia off the top spot as the UK’s most popular social media site, according to research by Nielsen Online.
Mar
05
Adam & Eve scoops Lloyds Olympic brief
Posted in: UncategorizedLONDON – Adam & Eve has been appointed by Lloyds TSB to handle a £10 million brief to promote the company’s £80 million sponsorship of the London 2012 Olympics.
Mar
05
Adam & Eve scoop Lloyds Olympic brief
Posted in: UncategorizedLONDON – Adam & Eve has been appointed by Lloyds TSB to handle a £10 million brief to promote the company’s £80 million sponsorship of the London 2012 Olympics.
Mar
05
Adam & Eve scoops £5m Westfield account
Posted in: UncategorizedLONDON – Adam & Eve has scooped the £5m creative account for Westfield, the £1.6bn shopping centre due to open in West London this year, following a competitive pitch.
Mar
05
Westfield London hires Adam and Eve to handle ad account
Posted in: UncategorizedLONDON – Westfield London, the £1.6bn shopping centre due to open in West London this year, has appointed Adam and Eve to handle its advertising account, Marketing can exclusively reveal.
Mar
05
Questions Raised Over Whether Hillary Darkened Obama’s Pigment
Posted in: Uncategorized
For all her noxious crying and whatnot, Hillary Clinton is a well-honed jungle predator. “Winning. Winning, winning, that’s my measure of success — winning,” she barked recently.
Mar
05
Sol Draught Beer Delivery: Tom & Ana
Posted in: Uncategorized
Sol Delivery. Turns your house into a bar.
Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Illustrator: Atelier de Imagens
Photographer: André Faccioli
Published: January 2008
Mar
05
Sol Draught Beer Delivery: Bar do Joao
Posted in: Uncategorized
Sol Delivery. Turns your house into a bar.
Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Illustrator: Atelier de Imagens
Photographer: André Faccioli
Published: January 2008
Mar
05
Panasonic Lumix FX12: Seismograph
Posted in: Uncategorized
“Click”. Lumix FX12 7.2 mp with anti-shaking system.
Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director / Illustrator: Silvio Medeiros
Copywriter: Thiago Carvalho
Published: January 2008
Mar
05
Panasonic Lumix: Moon
Posted in: Uncategorized
Up to 28x zoom. The new Lumix FZ18.
Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Photographer: Getty
Published: January 2008
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