Fun Advertising – GQ Magazine: The Ideal Man (VIDEO)

(TrendHunter.com) We all want the perfect man or woman in our life. But according to the latest fun advertisement for GQ Magazine, the ideal man does not exist. However, you can take comfort in knowing that the ideal man’s magazine does exist.

The cool video advert is done by DDB Advertising Agency, USA with art di…

Former Emap chief Moloney lands new role

LONDON – Tom Moloney, the former chief executive of Emap, has taken up a new role as chief executive of healthcare information provider Dr Foster Intelligence.

Recycled Pool Balls Jewelry – Eleanor Salazar’s Eco Accessories (GALLERY)

(TrendHunter.com) We all know by now that green is the new black and that engaging in ecologically- and environmentally-friendly behavior as individuals or group entities is the sane thing to do.

Through my short stint as a Trend Hunter, I have been exposed to all kinds of really beautiful objects made from recycled…

IPC takes Livingetc to Cyprus

LONDON – IPC is launching its modern homes magazine Livingetc in Cyprus – its latest international magazine launch.

Virtual Boyfriends & Girlfriends – V-Boy & V-Girl (GALLERY)

(TrendHunter.com) Ladies, are you tired of searching for that perfect man? Instead of just settling for someone to ease the sting of loneliness, protect your heart and preserve your dignity and scoop up a sexy V-Boy instead. (Oh yeah, and guys, there’s V-Girl.com for you.)

There are five virtual boyfriends to choose…

Lightspeed Research launches omnibus survey

LONDON – Online market research company Lightspeed Research has launched a new weekly omnibus survey called LightBus.

Ink Publishing lands Air Macau brief

LONDON – Air Macau has appointed Ink Publishing to produce its inflight magazine, starting with the February/March 2008 issue.

Pepsi Partners With Starbucks Water Brand


NEW YORK (AdAge.com) — Drink bottled water. Make a difference. That's the theme behind a campaign for the widespread launch of Ethos, the brand that up until now has been available only in 7,000 Starbucks locations. In a partnership with Pepsi-Cola North America, the brand is being rolled out to 40,000 mass merchandisers as well as convenience, supermarkets and drugstores in a push that will benefit water-stressed countries.

Sky and MTV team up for set-top box offering

LONDON – MTV and Sky have teamed up to produce a limited-edition MTV-branded set-top box.

What An “Exquisite Corpse” – Little Minx shows off skills with web films

Based on the French Parlor game of the same name, this series of short films known as “Exquisite Corpse” was created by the commercial production company Little Minx, a division of RSA Films to allow their talented lineup of new directors to strut their stuff.

Assembling a roster of unique directors that work in film, television and commercial production, Little Minx chose four directors – Chris Nelson, Josh Miller, Malik Hassan Sayeed and Phillip Van to write and direct their own short films, all following two golden rules: they must respond to the last line of text from the previous director’s script and they must feature the Little Minx brand in some unique way. Every played the game blogstop? Well, it’s like that but with film.

What resulted is anything but ordinary. You can see the results of this hybrid of filmmaking and advertising at www.littleminx.tv and you can rate the films here in the archive as well giving the guys props as you see fit.

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Inbev hires Dare, I-level for Beck’s digital task

LONDON – Inbev, the world’s biggest brewer, has appointed Dare and i-level to handle the pan-European digital marketing account for its premium beer brand Beck’s.

Design for the Video-Game Generation – The Slacker (GALLERY)

(TrendHunter.com) You are the 80-90s Nintendo-generation and are entering adult life. Read at least two newspapers a day, work harder, stress more, eat a full-grain diet, sit ergonomically on your scandinavian designed furniture. No more slacking, no more goofing around, game over!

So what if you won on a lottery? …

Bottle Opener USB – Trekstor Flashdrive

(TrendHunter.com) You’ve got a range of practical gadgets on your keychain, right? The stuff you always need to keep handy like a flash drive and of course the obligatory bottle opener, right? Here’s a gadget that combines both.

The Trekstor USB Bottle Opener is one of the most practical gadgets I’ve seen in a long…

Lux: Strengthen your hair

Lux: Strengthen your hair

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
Released: 2008

Life-Size Fairy – Fantasy Statue

(TrendHunter.com) I ran across this item at Alibaba.com in the Gifts & Crafts > Sculptures > Fairies Fantasy Erotic Sexy Statues category. It is a life-size statue of a fairy (or perhaps larger-than-life; I’m not quite sure how big a fairy actually is). I always thought of fairies being small like Tinkerbell. Perhaps…

BBC targets sports fans with mobile internet site

LONDON – The BBC has relaunched its mobile internet site to make it easier for users to navigate.

Lux: Super smooth

Lux: Super smooth

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
Released: 2008

Beijing Automobile Department: Speeding

Beijing Automobile Department: Speeding

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
Released: 2007

Grow Your Own Hummer – Increases 600% In Size

(TrendHunter.com) It’s not what some of you are thinking! This is actually just a strange novelty item I came across. For just $24 a dozen, you can have a Hummer party! It looks like one of those “just add water” things. It’s hard to tell how big it actually gets. I’m not sure of the appeal of this, other than t…

AMV pulls out of £27m Homebase pitch

LONDON – Abbott Mead Vickers BBDO has pulled out of the Homebase pitch, ending a 12-year relationship with the retailer.