etech08: Kati London on Exposing the APIs of invisible things

The reason for my presence at etech08 this year was the “art fest” that i set up with the super nice and super smart Kati London, an itp graduate who currently works as a senior producer at area/code in New York and as an artist responsible for projects such as Botanicalls Twitter DIY and You Are Not Here.

Brady Forrest had the idea to organize this first ETech Emerging Arts Fest and we are infinitely grateful to him. We had our friendly debates and doubts but he is the first person who listened to our complains that artists should be given a voice in all those big technology conferences. The theme of the event was “Awareness” and we selected works that bridged the gap between perception and understanding. In retrospect i realize that Brady selected the geekiest pieces, Kati (who actually did most of the work) chose the playful ones and i went for information visualization.

Kati and i invited Brooke Singer to join us for a panel which attempted to illustrate the whole idea of awareness to the conference attendees. Because i’m never really interested in writing about my own presentations and because i’ve covered the work of Brooke several times (and will keep on doing so in the future), i’ll just focus on Kati’s talk.

She gave me the authorization to publish her slides so here they are:

And here the notes i took while she was talking:

She compared artists to hackers, they are the one giving the one finger salute to mainstream technology, they have ideas, go against the grain and keep on pushing their own inspiration forward no matter the resistance.

Today, we have more and more tools which empower people: OS hardware and software, library, there’s also a revival of the DIY culture, Arduino and Processing are increasingly successful, etc. Suddenly being creative with technology becomes possible for a larger number of people. How does this spirit translate when we think about “awareness”?

Kati then focused on several projects which, according to her, best embody the idea of awareness.

1. Invisible: Waste processes

drinkpeedrinkpeedrinkpee, by Rebecca Bray and Britta Riley, includes an installation and a diy kit for turning your pee into fertilizer for houseplants.

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What happens when we think of our bodies as their own ecosystems? Are they open or closed ecosystems? Where do we draw the boundaries? Before we take medication, do we ask ourselves how it will affect our internal organs, our friendly bacteria? What is our medication’s future, beyond our bodies, in the sewage system and out in the waterways we swim in and eventually drink? What are the possible futures of our personal waste? What do sentient ecosystems eat and drink?

Human urine is actually sterile (unlike faeces, it is bacteria-free) and it can be a rich food source if it gets into the right part of the right ecosystem. Now, most human urine travels untreated into the waterways and is a significant cause of eutrophication, a toxic condition caused by harmful algae blooms, in the oceans. The excess nitrogen and phosphorus in our urine overfeeds algae and suffocates fish.

However, a biological waste treatment process developed at EAWAG Aquatic Research in Switzerland can extract this phosphorus & nitrogen for use as a fertilizer, leaving the rest of urine almost harmless to aquatic life. This kit gives users the opportunity to replicate the technique at home and fertilize their plants with their own pee.

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Bioreactor to stabilize urine, photo Eawag

The installation will be on view and the DIY kits will be available at the exhibition FEEDBACK at Eyebeam, March 13 – April 19, 2008.

2. Invisible: Animal Behavior Patterns

Joshua Klein built a vending machine that teaches crows to deposit coins in exchange for peanuts. Crows are surprisingly (for me) intelligent. Their brain/body weight ratios are similar to chimpanzees. Look at the image below, seagulls don’t get the vending machines but those smart little crows seem to understand that there’s something worth their attention there.

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Once he has fine-tuned the vending machine training, his plan is to train crows for search and rescue, picking up trash, and other mutually beneficial tasks (via boing boing). The machine is only the first step in his quest for “interspecies harmony.”

3. Invisible: Social Connections

0aagenerativsocail.jpgGenerative Social Networking, by Andrew Schneider and Christian Croft, uncovers the dark sides of social networks by exposing their vulnerability. The software uses bluesnarfing to open the mobile phonebooks of people using security loophole-laden Bluetooth devices. This phonebook data is then fed through the GSN System. Unbeknownst to the phone owner, the device betrays its list of phone numbers to a laptop. An Asterisk phone server will then generate a “conversation” with each number in the list. The first number on the list is called and receiver’s response recorded. The next number on the list is called, the first number’s initial response is played back to the new number, and the new number’s response to the old number’s prompt is recorded. This continues for however many phone numbers are in the contact list.

More fun with the video.

Craig Davis and Ben Walker picked as Cannes judges

Creative directors Craig Davis, of JWT, and Ben Walker, of Wieden & Kennedy, have been named as the UK judges at the film category at the Cannes Lion 2008 advertising festival.

Rolex becomes first sponsor on BBC.com homepage

LONDON – BBC Worldwide has chosen Rolex as its launch advertising partner for the revamped BBC.com homepage.

Havas growth soars in 2007

Havas, the French group that owns Maitland, Euro RSCG Biss Lancaster, and Euro RSCG Apex Communications, has posted a 39 per cent per cent rise in operating income over 2007.

Jenna Jameson Wants You To Pleather Yourself.

Every so often, I get these e-mails from PETA announcing their newest cool ad. They obviously are unware that I am the last person on…

Catsan Crystals: Pillow

Catsan Crystals: Pillow

Kills odours from right under your nose.

Advertising Agency: ClemengerBBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Group Heads: Ant Keogh, Grant Rutherford
Copywriter: Ant White
Art Director: Russel Fox
Account Management: Nicci Heningsen
Production Manager: Robin Bowles
Photographer: Matthew Jensen
Released: February 2008

Microsoft’s Ultimate Home Theater Setup – Ultimate PC

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Design4Retail creates Alien perfume display at Selfridges

LONDON – Retail design agency Design4Retail has created a promotional window display for the launch of Thierry Mugler’s Alien Eau Luminescente perfume at Selfridges’ Oxford Street store.

MySpace Finds God!

god-has-called-you.jpg

Following a decrease in CPM costs some months ago, MySpace’s prototypical True.com ads and Crush Calculators have been replaced with a dominant ad buy by Biola University, which is colonizing the social network for Christ.

L.C. in da House

Lindsay Campbell, formerly of Wallstrip, has been charging around Austin this week with her camera crew in tow. Her goal? To better understand the mind of an SXSW attendee.

Her new show, which is backed by CBS, is called Moblogic. It’s a news, culture and politics program.

BBC Worldwide appoints managing director of global brands

LONDON – BBC Worldwide has promoted Marcus Arthur, the head of BBC Magazines London, to managing director of global brands, leading the expansion of properties such as Top Gear and Lonely Planet around the world.

Marks & Spencer holds direct review

LONDON – Marks & Spencer has kicked off a review of its direct to customer communications business.

Clean-burning stoves for the incorrigible

Bbappstve1 “The wife says we’ve gone green. I think my daddy died of that.” So says the crusty old woodsman spokescharacter in Blattner Brunner’s first print ads for Appalachian Stove. His other pithy bits of wisdom include: “I got a thank-you note from Greenpeace. It made for good kindling.” And then there’s this PG-13 execution. The work is designed to convey the clean-burning environmental benefits of the stoves to an independent-minded customer who cares little about pleasing others. The model for the ads, Pat Russell, lives in Idaho’s Sawtooth Mountains, where, according to the agency, the winter population falls beneath 100—and temps dive well below zero. Makes me want to warm up my mocha latte in the microwave and salute Pat’s dedication to eco-political correctness. (God, I’m a pampered wuss.)

—Posted by David Gianatasio

Green Creative Interior Design – Alternating Tread Bookcase Stair (GALLERY)

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The stairs double as a bookcase that saves you space a…

Nestle opens R&D centre to lead shift to luxury chocolate

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Fun Advertising – GQ Magazine: The Ideal Man

We all want the perfect man or woman in our life. But according to the latest fun advertisement for GQ Magazine, the ideal man does not exist. However, you can take comfort in knowing that the ideal man’s magazine does exist.

The cool video advert is done by DDB Advertising Agency, USA with art di…

David Beckham signs with Sharpie markers

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Real Cardboard Building Blocks – Bloxes (GALLERY)

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New Idea apologises for breaking Prince Harry embargo

SYDNEY – The Australian magazine that broke the embargo on reporting Prince Harry’s deployment with the British Army in Afghanistan has apologised for publishing a picture of him in January.

Bands On The Run

I’m in Austin this week and so are 1500 bands, a great majority of whom hope to be discovered by fans and by industry insiders who can help further their musical careers. Given that preoccupation, I found it interesting that Ad Age is running a feature on music licensing opportunities.

According to 2006 Enders Analysis data, the market for commercial music licensing is in the neighborhood of $3 billion. So while artists in nearly every genre have opened their arms to corporate America, shifting from the polarizing world of “selling out” to the nuanced galaxy of “musical branding” is a challenge many still struggle with.

According to an executive familiar with music-licensing deals, for U.S. rights, marketers typically pay $150,000 for the master recording of a song and another $150,000 for synchronization — the right to put the composition in a TV ad.

The Ad Age article points out that Apple tends to cut those numbers in half, a fact that probably doesn’t bother to many artists or their management teams, since the association with Apple works to significntly elevate an artist’s visibility. For instance, when Apple picked Yael Naim’s song “New Soul” for its MacBook Air spot earlier this year, the Israeli singer-songwriter didn’t even have a record out in the U.S. But thanks to a single in the iTunes Store, the song made its debut on the Billboard Hot 100 at No. 9 with 135,000 downloads