CHICAGO (AdAge.com) — After trading in its print-based campaign tied to the shape of its bottle for a global multimedia approach last year themed, "It's an Absolut world," the Swedish vodka brand saw its sales spike
CHICAGO (AdAge.com) — U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in advertising/marketing-services — agencies and other firms that provide marketing and communications services to marketers — broke a record in November (769,000). Marketing consulting powered that growth.
YES Essentials carseats are impervious to a fondue bath.
The cats at Hub Strategy asked us to check out the new introductory video on their website. (You can’t miss it.) The goal was to give potential clients a warm fuzzy feeling that would invite them to dig deeper.
Beefcake and cheesecake abound in the latest online effort for PETA. The Sexiest Vegetarian contest invites users to vote for their favorite meat-free hunk of meat and watch as they advance through the grueling ranks to be named Sexiest Vegetarian of 2008. Fun idea, good looking site that’s well-executed, but one oversight that leaves me stumped — there’s no incentive to participate. In order to cast your vote you have to submit your name and email address. I don’t like to hand that info out to just anybody for free, even if it’s in support of a good cause. Such an easy fix would have been to enter all people who vote into a simple drawing. For a very small cost they could have substantially increased response and grown their list. A trip to the PETA site reveals another missed opportunity — no mention of the promotion anywhere. A search on the site finally points you to an entry on the PETA blog and to a different PETA site, Goveg.com. But even here you have to dig to find any mention of it. Too bad. This is an entertaining idea they could have gotten a lot more mileage out of if executed properly. Who are the meat-heads who missed these opportunities?
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(TrendHunter.com) You will no longer worry about recharging your phone on a long trip, or be able to make up excuses about your phone being out of juice. The Atlas Kinetic Phone uses the daily movement of a cellular phone to generate electricity. And it does so in an elegant and stylish design, with a central sapphir…
(TrendHunter.com) A controversial device that uses high frequency sound to disperse groups of teenagers has been installed in more than 3,500 locations across the UK. The frequencies used by the device, known as the Mosquito, can only be heard by young people and children. Most people have lost the ability to hear …
(TrendHunter.com) “Barackula” is a fictional horror rock musical featuring the Democratic presidential candidate hopeful Barack Obama as a young warrior fighting a secret society of vampires at his alma mater Harvard Law School in 1990 when he was inducted into presidency of the Harvard Law Review. Barackula, which u…
(TrendHunter.com) What an absolutely simple yet utterly creative and fun print ad. You open your magazine, and an ad for Arcor Bubble Gum pops up in your face, just like the real gum does. The ad was created by Leo Burnett advertising agency in Brazil and photographed by DercÃlio Vanzelli. With an ad like this, you…
What an absolutely simple yet utterly creative and fun print ad. You open your magazine, and an ad for Arcor Bubble Gum pops up in your face, just like the real gum does. The ad was created by Leo Burnett advertising agency in Brazil and photographed by DercÃlio Vanzelli. With an ad like this, you…
There is interest in turning the double-decker Airbus A380 into the world’s first flying casino. Major airlines have not been interested in this project, but interested customers are located in Asia, where gaming is a booming market. Sources say that the Chinese territory of Macau is starting to o…
This conference happened last November, but I’m just catching Irina Slutsky’s video coverage now. It’s good stuff.
A well thought through piece of consumer generated content…
(TrendHunter.com) We read in them. We watch television in them. We make love in them. We sleep in them. I’m talking about beds and like us, they come in all shapes and sizes. This is a collection of interesting beds that I found across the internet. Good night.
musical bed / bed made of jade / magic bed / world’s la…
(TrendHunter.com) You may not think colour has a sound, but five bands and five directors were able to create five music videos inspired by five different colours. What results was the Sound of Color, and the compilation will part of an online ad campaign by Gap. The Raveonettes, Dntel, Swizz Beatz, the Blakes and Ma…
You may not think colour has a sound, but five bands and five directors were able to create five music videos inspired by five different colours. What results was the Sound of Color, and the compilation will part of an online ad campaign by Gap. The Raveonettes, Dntel, Swizz Beatz, the Blakes and Ma…
(TrendHunter.com) If the thought of adults drinking human breast milk make you cringe, what about the thought of eating fermented human breast milk on your crackers?
The video shows exactly where Human Cheese, a new social enterprise, goes for their product. So whose boobs are you drinking from? Well, according to …
(TrendHunter.com) Want to be the next Andy Sachs? Tyra Bank’s latest reality show, Fashionista, is looking for the next top fashion assistant.
If you thought Andy was crazy to complain about being treated horribly by Miranda Priestley in the Devil Wears Prada, then perhaps you ought to go for a casting. A lot of wo…
(TrendHunter.com) Muscle lovers rejoice – the Chevy 427 is BACK. Corvette has announced that a hot new limited edition Vette will be rolling out this spring. The 427 Limited Edition Z06 will take car buffs back to the days of the Stingray of the mid-60’s. This will be the most expensive Vette yet, at $84,195. Experts…
Muscle lovers rejoice – the Chevy 427 is BACK. Corvette has announced that a hot new limited edition Vette will be rolling out this spring. The 427 Limited Edition Z06 will take car buffs back to the days of the Stingray of the mid-60’s. This will be the most expensive Vette yet, at $84,195. Experts…
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