Hasta La Creative!

Beefcake and cheesecake abound in the latest online effort for PETA. The Sexiest Vegetarian contest invites users to vote for their favorite meat-free hunk of meat and watch as they advance through the grueling ranks to be named Sexiest Vegetarian of 2008. Fun idea, good looking site that’s well-executed, but one oversight that leaves me stumped — there’s no incentive to participate. In order to cast your vote you have to submit your name and email address. I don’t like to hand that info out to just anybody for free, even if it’s in support of a good cause. Such an easy fix would have been to enter all people who vote into a simple drawing. For a very small cost they could have substantially increased response and grown their list. A trip to the PETA site reveals another missed opportunity — no mention of the promotion anywhere. A search on the site finally points you to an entry on the PETA blog and to a different PETA site, Goveg.com. But even here you have to dig to find any mention of it. Too bad. This is an entertaining idea they could have gotten a lot more mileage out of if executed properly. Who are the meat-heads who missed these opportunities?

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