Links for 2008-02-18 [del.icio.us]

Twittering The Night Away

070129_cell_phone_texting.jpgThe New York Times Michelle Slatalla wrote about her family’s experiences with Twitter last week, further fueling the argument about whether microblogging services have any real value to consumers. (Slatalla’s very wired teenage daughter had zero interest in the service, which they saw as basically replicated the group email or text message.)

But the most damning part of Slatalla’s article was this quote from Walter J. Carl, an assistant professor of communications studies at Northeastern University

The people who I see using it are an older demographic, people in marketing or P.R. or advertising, who use it for work, to present themselves as particular types of people. They’ll twitter, ‘I’m traveling,’ or ‘I’m going to interesting restaurants.’ They’re using it to do identity work.

Now there is one use of Twitter I’ve seen that I find interesting, but it’s not exactly what Biz Stone (could that really be his actual name?) and the other founders intended: during high-interest, minute-by-minute events (the Democratic primaries, the NBA All-Star weekend Slam-Dunk Challenge) certain reporters were Twittering their updates every few minutes of so. For die-hard fans, it seemed like a win-win situation.

Anyone out there using Twitter religiously? Is Professor Carl on target or is it a valuable communications tool waiting to be discovered?

Turn Your Gum Into Origami Art – Gum Flower

(TrendHunter.com) As a motivation not to spit your gum into the street, designer Jung-taek Choi has created the Gum Flower. The Gum Flower’s wrapper is a piece of origami. Once you are done with your gum, you fold the wrapper into a cute little origami flower and put the gum inside the flower. Now you have a colorful…

Study Finds Mac Users Self-Centered, Validation-Needy, Etc.

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“Are you self-centered, arrogant or conceited? Do you have a strong need for recognition? You must have a Mac.”

Velcro Jacket – Takkiainen (GALLERY)

(TrendHunter.com) While the Takkiainen was designed to bring together lonely people who might happen to brush up against each other in a busy city, the most fantastic implication of the Velcro jackets is their possibility to attach babies and children to the body. How much easier would it be to stick your kid on your…

Instruments Made of Car Parts – Car Music Project for Ford (VIDEO)

(TrendHunter.com) Recycling has spurred on such a huge movement for creative projects like these instruments made of old car parts.

The video is from the British Ford commercial we posted last week which featured an entire orchestra made of pieces of a Ford Focus backed up singer, Alesha Dixon. The music they are a…

Lohan Bares All To Be Monroe – Recreating The Last Sitting

(TrendHunter.com) Marilyn Monroe continues to be one of the world’s most influential female icons, as is continually proven by celebrities who try to emulate her. The latest is Lindsay Lohan who posed for a spread in New York Magazine inspired by the famous shoot, “The Last Sitting” in which Marilyn Monroe got naked …

Lickable Ads – Welch’s Grape Juice

Scratch and sniff is so ’90s. Marketers for Welch’s have gotten a lot more savvy when trying to appeal to the senses of their customers. The company has launched a new lickable ad campaign for their grape juice.

Similar to perfume ads that have panels you pull back to offer a hint of the fragrance…

Lickable Ads – Welch’s Grape Juice

(TrendHunter.com) Scratch and sniff is so ’90s. Marketers for Welch’s have gotten a lot more savvy when trying to appeal to the senses of their customers. The company has launched a new lickable ad campaign for their grape juice.

Similar to perfume ads that have panels you pull back to offer a hint of the fragrance…

Hey, Check Out the Heavy on that Clicker.

According to a comScore study commissioned by Starcom and TACODA, online ad clicks aren’t as demographically diverse as your deluded CEO thinks. 80 percent of them come from only 16 percent of online users. They are generally young, underpaid…

Turn Your WiFi Gadget into Mobile TV – PacketVideo Mobile Broadcast Receiver (GALLERY)

(TrendHunter.com) PacketVideo (PV) is releasing a pocketable mobile broadcast receiver that turns WiFi-enabled phones and personal media players into mobile TVs. The portable receiver decodes a digital TV signal and repurposes it for use on the phone, sending it via a wireless signal to a playback device.

The recei…

Japanese Robot Carries Luggage – RoboPorter at Kita Kyushu Airport (VIDEO)

(TrendHunter.com) The Japanese are in with another robot first, the RoboPorter is a thus far free service that is being tested at Kita Kyushu airport in southwest Japan. He’s not very cute and doesn’t seem to be much for bending over. It looks pretty much like the bending and lifting is up to you and RoboPorter i…

Ristretto Is Passion

I noticed that New Yorker, Fred Wilson, used Gridskipper to find Blue Bottle Coffee in San Francisco this weekend (while looking at colleges with his daughter).

I learned to drink coffee in San Francisco, so the topic is one I have passion for. So does San Francisco lifestyle book, 7×7.

7×7, in effort to provide context for what it calls “the third wave” in coffee culture, quotes Joel Pollock, head roaster at Stumptown in Portland (an even more advanced coffee market):

“When you’re roasting coffee, you’re caramelizing sugars, there’s the potential for citric notes, herbal notes, floral notes. But when you roast dark, you’re taking all these notes and turning them into carbon—and that’s the same carbon if you’re working with coffee from New Guinea or a piece of chicken.”

I love the way this man talks about coffee.

Online Rep Protection – Tiger Two, Distilled, Reputation Defender

(TrendHunter.com) Type Amy Winehouse or Paris Hilton into Google and in the top ten results you’re sure to find articles about them smoking crack or making sex tapes. Try again with Kate Moss and you won’t find any mention of her infamous behaviour until somewhere on the third page of results. In fact, clicking throu…

Hi-Tech Exam Cram – LeapFrog Crammer Study & Sound System (GALLERY)

(TrendHunter.com) LeapFrog is offering middle schoolers a replacement for handwritten index cards, allowing them to enter data via virtual “cards” and run through them on the 2.5-inch screen. It is also a audio player, so kids can jam while they study. Vocabulary and flashcard questions are programmed in using a soft…

Ad Evaluation By Blink – imotions

(TrendHunter.com) Adverting is an expensive business and agencies and their clients are always looking for ways to monitor the success of a campaign.

imotions, a danish technology company, have created a way to monitor viewers reactions through their blink. The eye sensors track where a person is looking, their pup…

45 degrees of ad deliciousness

“Recent advances in cereal technology have allowed us to take Shreddies cereal to a whole new level of geometric superiority. Welcome to Diamond Shreddies country.”
This spoof campaign by Ogilvy in Toronto was so effective it had some consumers scratching their heads. See for yourself.

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Bravely Forging New Paths Into Media Universes Unknown

“For the first time in its history, advertising must earn its own audience to make an impact.” -The Escape Pod

In order to draw me to their website and interest me in their story, The Escape Pod did not send a lame press release. They FedExed a framed poster of this self-promo ad instead (on a national holiday, no less):

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The ad is running on page 55 in the March issue of Fast Company, which also came in the box along with a nice note from Vinny Warren and Norm Bilow, the firm’s principals.

Rock poster artist, Joe Simko, created the piece that Warren and Bilow refer to as their shop’s “elevator pitch.”

It’s interesting that Warren, who could rest on his Wassup laurels, is charging down the “we have to earn our audience” lane. His humor won his client a mass audience on air while writing copy at DDB/Chicago. He earned it there. And he earned it by taking the time to send an ad blog a lead it could not ignore. It’s a good bet that he and his team will keep on earning it at The Escape Pod.

Xbox Controllers Get Tweaked For Halo

(TrendHunter.com) Ever since the Xbox 360 has hit the markets there have been few mods, most of which have been total flops, until now. Head in the Game Controllers have taken the Xbox controller and vamped it specifically for the #1 selling Xbox game, Halo. The present controller layout for the game is practical yes…

Flames That Move & Multiply – Bravit Candle (VIDEO)

(TrendHunter.com) Bravit Candles, designed by German-born and Eindhoven-trained Christophe van Bömmel, are made of sheets of paraffin. They have trails of wicks that cause the original flame to ignite other flames and to die out over time.

This can add a mood setting dimension of entertainment to your romantic eve…