Indonesia 4As drafts protocol for pitch fees
Posted in: UncategorizedJAKARTA – Indonesia’s advertising industry body, the PPPI, has drafted a ‘protocol of pitching’ which proposes the introduction of pitch fees.
JAKARTA – Indonesia’s advertising industry body, the PPPI, has drafted a ‘protocol of pitching’ which proposes the introduction of pitch fees.
HONG KONG – The South China Morning Post is set to go private, following an unconditional bid from majority shareholder Kerry Media, a branch of Malaysian tycoon Robert Kuok’s Kerry Group.
TOKYO – Interpublic agency Initiative Media is expected to fold its Japan presence into McCann Worldgroup in Tokyo in March.
SHANGHAI – Carrefour China has handed its digital account to Euro RSCG 4D after a four-way competitive pitch involving Agenda and two local digital agencies.
BEIJING – JWT has landed creative duties for Red Bull in China, following a review that included McCann Erickson and incumbent Ogilvy & Mather.
JAKARTA – State-owned petrochemical giant Pertamina has invited agencies to pitch for a US$15 million above- and below-the-line campaign to encourage Indonesians to switch from kerosene to liquefied petroleum gas (LPG).
BEIJING – Top-tier sponsors of the Beijing Olympics have so far remained calm in the face of Steven Spielberg’s withdrawal from his role as the event’s artistic adviser.
COLOMBO – Sri Lanka Tourism has handed its integrated advertising business to Phoenix O&M following a multi-agency review, as the country struggles to boost visitor numbers amid a backdrop of dwindling budgets and civil war.
SEOUL – SK Gas, Korea’s leading petroleum company, has awarded its US$19 million domestic business to TBWA Korea after a six-way pitch.
(TrendHunter.com) Although initially very strange in appearance, there may be more to this vehicle than meets the eye. The inventor, Greg Zanis, and his sons Chris and Greg, built this prototype out of readily available materials from the frame up, instead of the traditional approach of trying to retrofit an existing…
(TrendHunter.com) The world loves automobiles. You can see this fact on any given day by reading through one of the numerous auto-focused blogs or major headline news sites. Whether the news is about the latest in alternative fuel vehicles or a kooky homemade contraption – we are interested in seeing it. Here are 15 …
(TrendHunter.com) Could you handle being an assassin? Well this trend has become the latest craze in London and has now moved on to the US.
Streetwars, tournaments that run 24 hours a day for three straight weeks, have already taken place in New York, San Francisco, Los Angeles, London, Vienna and Wroclaw, Poland.…
(TrendHunter.com) Ready for your next website addiction, info junkie? Alltop is a great new site that features all the top stories from websites, blogs and news sources for 15 different categories.
It’s a great source for story ideas, and makes it easy to track down exactly what you’re looking for by category. It’s…
(TrendHunter.com) Party balloons may be the next big thing in solar power. Cool Earth has made some giant balloons with gizmos inside that will convert the collected sun and focus it onto a cell. They have been given a big chunk of moola to make 10,000 balloons to cover 80 acres in California and hopefully in a coupl…
In a massive win for Sony, HD DVD Consortium lynchpin Toshiba today threw in the towel and announced that it would be ceasing manufacture of HD DVD players in March, basically burying the format as a competitor to Blu-ray. The news had been widely rumoured in the last week, in the face of a series […]
In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group.
I’m glad The Escape Pod sent me the March issue of Fast Company. It’s nice to leaf through and see innovative companies celebrated for their contributions. It was also a terrific media buy for The Escape Pod.
Google and Apple top the list, but the magazine names New York anti-agency, Anomaly, the 24th most innovative company in the world.
image courtesy of Chet Gulland
So what makes Anomaly a Fast Comany darling? The fact that these guys truly own their talent.
The message they’re sending via their 21st century compensation model is as clear as it is cocky. Normal ad people are happy to make a percentage or a fee, but Anomaly, not so much. They claim their ideas are capable of moving one’s business to another level; ergo, a mere fee will not suffice as payment for marketing service rendered. We must be partners, they say. That they can and do say this, means Anomaly has muscle–and that’s not an attribute native to the ad clan.
To compel drivers to make the “personal luxury crossover,” Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that’s all smooth pacing and cool grace.
(TrendHunter.com) Touted as the wave of the future, Corgi International, in partnership with Horizon Fuel Cell Technologies, has developed the H2Go, a radio controlled toy car powered only by sunlight and water. The car makes use of solar power to extract hydrogen from the water, which the fuel cell then converts to …