Practical Hydrogen Power Gets Closer- Aluminum Rich Alloy

(TrendHunter.com) A new aluminum rich alloy has been developed by Purdue University Engineers that could solve the main problem preventing the widespread use of hydrogen-powered vehicles. That is, hydrogen can be readily produced by a number of methods, but safely and efficiently transporting it, distributing it, and…

Creative Support Bra Ad – Running Free (GALLERY)

(TrendHunter.com) This is a fantastically done creative and funny ad campaign for support bras by Running Free. The campaign features three photos: a woman with a broken nose, a woman with a black eye and a woman with missing teeth. Obviously, from injuries by their bouncing assets while running. The tag line is “Sup…

Creative Support Bra Ad – Running Free

This is a fantastically done creative and funny ad campaign for support bras by Running Free. The campaign features three photos: a woman with a broken nose, a woman with a black eye and a woman with missing teeth. Obviously, from injuries by their bouncing assets while running. The tag line is “Sup…

P&G’s New Austerity Plan: A Small-Scale Restructuring


BOCA RATON, Fla. (AdAge.com) — Procter & Gamble Co. will eliminate 15% of its general-manager positions and an unspecified number of underperforming brands while keeping overall employment flat to negative, in a bid to accelerate productivity amid rising commodity costs and tougher competition.

Innovative Cable Railway – Off the Rails Austrian Design by Zaha Hadid (GALLERY)

(TrendHunter.com) Climbing the picturesque in the Austrian mountains, and crossing the River Inn, the stunning new cable railway in Innsbruck (opened December 1st) features doubly curved glass, sweeping, fluid forms and designer Hadid’s signature ‘fluid’ expression. Architect Zaha Hadid explains “we wanted each stati…

4 Year Old’s Talents Go Viral – Little Swedish Drummer Boy (VIDEO)

(TrendHunter.com) YouTube has been the vehicle of exposure for many artists. Even more incredible than Tay Zonday, who won the world over with his surprising baritone voice when he sang Chocolate Rain, is this four year old drummer, Jonathan Nicklagard.

His talents on the drums are incredible, and he’s already won …

Hayden’s Hottness Hawks Candies’s Cuteness

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Kelly Clarkson did it. Jenny McCarthy did it. Ashlee Simpson did it. Hilary Duff did it. Fergie did it. As have many others. Now it’s Hayden Panettiere’s turn.

Innovative Design Could Spur New Sport – The Surfbike

(TrendHunter.com) Soon to be introduced on the market by Québec,eau,soleil.inc, the Surfbike is purported to be the “first surfing bicycle in the world”.

The source doesn’t provide much information, but the picture suggests this may be a slight misnomer. Although the rider certainly appears to be pedaling in bicyc…

More Web Eavesdropping – Singing Sampled Words from the Tubes

(TrendHunter.com) Want some big brother heebie-jeebies? The Science Museum in London is sampling conversations from thousands of chatrooms, boards and forums in the name of art. Listening Post is the work of Ben Rubin and Mark Hansen. Individual words are displayed and spoken by a computer voice, which they call sing…

Media Trends in 2008

the future of media Deloitte Touche Tohmatsu (DTT) recently released their Media Predictions: Technology, Media & Telecommunications trends 2008, downloadable via PDF here.

While there’s nothing hit-you-over-the-head shocking, it provides a very interesting (and fairly comprehensive) overview of the changes effecting technology and media today. There are certainly some advertising and communication-specific trends. Definitely worth a read if you’ve got the time – if nothing else than to just get the mind thinking about everything in a broader sense.

And for those with less time to read the full study, Rainer Präsoll gives us a nice summary of the 10 emerging trends outlined in the study.

[via Raw Stylus]

Pepsi, Diet Pepsi Max Super Bowls Ads Get Nut Cracking Mashup

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Oh God. It’s that damn song again.

Who knew Office could be so damn cute?

Let me say right up front that the “point” of this Microsoft ad is preposterous and misguided. The idea is that the owner of a successful bakery has never realized the potential for business computing until she witnessed the power of Microsoft Office 2007. (Yep, a new spot highlighting last year’s model.) It’s a very 1980s-era sales push that makes Office look as convoluted as ever. There, I’ve bashed it. Now, let me say that I’d watch a 15-minute infomercial for adjustable-rate mortgages if it starred Amy Sedaris and a bunch of bunny rabbits. Just look at Dusty getting into the sprinkles. Awww. Via YesButNoButYes.

—Posted by David Griner

Robotic Music with Ping Pong Balls & Wine Glasses – Absolut Quartet (VIDEO)

(TrendHunter.com) Absolutely, completely and totally amazing! Thank God the inventors described it and provided a video, because I have no words for this awesomeness of a complicated machine. Dan Paluska and Jeff Lieberman have created the “ABSOLUT QUARTET”, an “automated multi-instrumental orchestral machine, a larg…

Saks’ Latest Media Buy: a Double-Decker Bus


NEW YORK (AdAge.com) — Saks Fifth Avenue's latest "Want It!" advertising campaign has presented it with an interesting opportunity. Next month, a double-decker bus wrapped with "Want It!" images created by Dutch graphic artist Piet Paris will ferry customers from Saks Fifth Avenue's flagship to the Upper East Side, where they will receive free admission to several of the museums featured in the ads.

Have Asian Americans Done Enough for the Black Community?


Black leaders embrace the Asian-American community without fanfare and recognition, and often work behind the scenes to ensure that Asians and Asian-American marketers and community leaders are given credit for their work. It's time that Asian-Americans — and all Americans for that matter — recognize black Americans for all that they have achieved on our behalf.

Our Diversity Recruiting Program Travels to Chicago

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Continuing our quest to support diversity in advertising and our association with the Business Development Institute’s efforts in this area, we’d like to tell you about the next upcoming conference.

Utilizing Limited Spaces – Staircase Library (GALLERY)

(TrendHunter.com) London is one of the most expensive cities when it comes to apartments and houses. Limited by space, the architect designing the apartment for an Austrian couple living in London came up with the idea of a ‘library staircase’ to meet the client’s desire for a large library. English oak stair treads …

Viral Disney Theme Park Ad – The Twilight Zone Tower of Terror

Have you ever been curious about the Twilight Zone? Disney is giving people a chance to experience a thrillingly haunting experience with the launch of a new viral ad.

Beginning February 21, site goers will be able to create their own TV or radio advert by uploading their photos which will then be…

You Mean People Don’t Get Off on Sarcasm and Malice?

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Advertising Age says snide advertising is bad for business and society.

Hands Free Umbrella – ‘Nubrella’ Will Not Invert (GALLERY)

(TrendHunter.com) Now this is what I need, an umbrella that can be used completely hands free, even in significant winds – so I can yap on my phone and hold my snacks. The nubrella promises that and more; “it can not and will not invert in any wind”. How does it do it? Nubrella utilizes a new patent pending “…