Was it just last week I was writing about why Yahoo shouldn't dump search? That being No. 2 is a good business? Apparently it's a $45 billion business, since that's what Microsoft wants to pay for Yahoo.
BATAVIA, Ohio (AdAge.com) — After years of media worry over the threat of avian flu or some other long-overdue flu pandemic, a few marketers are facing a difficult reality: This isn't shaping up to be the year of the big bug or even of many little ones.
DETROIT (AdAge.com) — With a single model, Ford Motor Co. came close to outselling a trio of General Motors rivals in the hot crossover-vehicle segment — and it did so by outspending all three.
NEW YORK (AdAge.com) — Some of the country's biggest magazine publishers teamed up with New York last week for a campaign enthusiastically called ReMix, for "Recycling Magazines Is Excellent!" It's just the latest effort from the glossies to mitigate their environmental impact before green consumer groups begin to demand they do something about it.
DETROIT (AdAge.com) — Adios, Isuzu. The automaker that brought Americans trucks named Hombre, Amigo and Rodeo — not to mention the "lying" Joe Isuzu — is exiting the U.S. next January after a 28-year run. The cause of its death: failure to innovate, misjudgment of the market and woeful under-spending on marketing.
LOS ANGELES (AdAge.com) — Cartoon Network's Adult Swim has tossed away two brand new episodes of Aaron McGruder's animated series, "The Boondocks," possibly for over-the-top mocking of network executives at BET.
NEW YORK (AdAge.com) — It's the biggest acquisition Microsoft has ever attempted and the biggest ever to hit the online ad business. But what's most surprising about the software giant's bid late last week for Yahoo is how little the $44.6 billion merger would change internet advertising — at least in the near term.
(TrendHunter.com) The third most fashionable day of 2008 so far took place in NYC for Mercedes-Benz Fashion Week today. Designers showing their Fall 2008 collections on February 3, 2008 included a diverse mix of international talent. The afternoon shows still drew in crowds despite the Super Bowl, but turn-up probabl…
Big conclusions: – The Pats have spoiled what may have been a historic football streak. Can you say performance anxiety? Somebody could have made a killing selling warm crying towels in the locker room after game time. – No…
For once, the big game was much much better than the commercials.
Some second half ad rankings…
Winners:
Losers:
One of the best spots I saw tonight was a local buy from Tobacco Free Florida.
I like this spot because it’s all concept. Typically, the spots that aired during the game leaned heavily on production values, but production values alone will never get the job done.
And now the pizza has been eaten, the empties are everywhere, and the ads have aired. The Giants have beat the priorly undefeated Patriots. Some of the more memorable and mentionable spots of the quarter include Coca Cola for “It’s Mine” and “Jinx”, along with Bud Light’s Semi-Pro spot with Will Ferrell, if only for “Bud Light. Suck one.”
Sunsilk – “Monroe, Madonna & Shakira” – :30 – Nice art direction and design. Shame they didn’t have the rights to use something other than stock.
Agency: Desgrippes Gobe, Paris/BrandThinkTank
The first Super Bowl spot for the brand will feature Madonna, Marilyn Monroe and Shakira with the theme “Life can’t wait” and urges women to “make your hair happen”. The ad will direct viewers to lifecantwait.com (AKQA is the digital agency) which goes live February 1st. Song snippets of each star will include “Ray of Light”, “I Want to Be Loved By You”, and “Whenever, Whatever.”
Superadgrunts, see the spot here.
Every day a 10-year-old child has to carry a load of schoolbooks that weighs 15kg. Help lighten their workload.
Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Adrian Zhu, David Wang
Art Directors: Chee Guan Yue, Xiao Xi Zhi, David Wang
Copywriters: Albion Li, Adrian Zhu
Producer: Kevin Bi
Paying less for flights means you can stay on holiday longer.
Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Photographer: Graham Kietzmann
Other additional credits: Cheryl Kietzman
“Jinx” by Coca-Cola sparked a political flare war in our AdGabber Super Bowl chat room. In it, James Carville and Bill Frist set aside their differences over a personal jinx — Carville owes Frist a Coke!
Take global warming seriously before it’s too late.
Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Adrian Zhu
Art Directors / Copywriters: Zhi Guo Zhou, Gang Zhao
Retouchers: Bin Bin Zhang, Zhi Guo Zhou
Take global warming seriously before it’s too late.
Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Adrian Zhu
Art Directors / Copywriters: Zhi Guo Zhou, Gang Zhao
Retouchers: Bin Bin Zhang, Zhi Guo Zhou
Take global warming seriously before it’s too late.
Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Adrian Zhu
Art Directors / Copywriters: Zhi Guo Zhou, Gang Zhao
Retouchers: Bin Bin Zhang, Zhi Guo Zhou
Really, we don’t know what we were expecting. But we sure hoped it would be more than what Victoria’s Secret gave us. What a waste of Adriana Lima’s come-hither talents. Check out the preview, which is about as unimaginative…
We waited…and waited…and waited…..and it finally arrived. Yes, the Amp commercial.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
