Feb
08
Technology: Monsta to handle download service
Posted in: UncategorizedEntertainment PR startup Monsta is to launch a mobile music download service to the consumer press.
Feb
08
Technology: New rival to eBay on agency hunt
Posted in: UncategorizedAn online auction service aiming to compete with eBay is looking for a PR agency.
Feb
08
Media Relations: What the papers say – Egg causes anger by voiding cards
Posted in: UncategorizedEgg, bought from Prudential by Citigroup in 2007, risked a consumer revolt by withdrawing credit cards from 160,000 customers having what it termed a ‘higher than acceptable risk profile’ (Daily Mail, 3 February).
Feb
08
Media Relations: 2 minutes with … Jeremy King, editor, Event
Posted in: UncategorizedEvent industry titles RSVP and Event merged last week. Tell us about the new title.
Feb
07
Ultra Fashion Mobile – Chanel Choco Phone (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This is hands down the most elegant and beautiful phone model I ever laid my eyes upon. The Chanel Choco Phone, is a concept designed by Fred de GARILHE for Chanel.
It works by “integrating an optical fiber system that displays image between two glass parts,” according to New Launches.
“There a…
Feb
07
Killer Heels – Cruel Designer Shoes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) We’ve seen some innovative shoe designs, but these are truly wicked. Ladies, you think you have a pair of shoes that kills? Unless you’ve worn some of these, you can’t complain about having a tortured sole.
The gallery features vicious high heels by Rodarte, Antonio Berardi, Alexander McQueen and …
Feb
07
Guerrilla Fashion Marketing – DKNY Neon Bikes Around NYC
Posted in: Uncategorized
(TrendHunter.com) We featured the Chanel bicycle a few months ago, and it was wildly popular. Now DKNY has plopped several neon orange bicycles around New York City in an stylish guerrilla marketing attempt.
The bikes, which were seen chained to poles around the city, were great attention grabbers with their electri…
Feb
07
Poorly Received Super Bowl Ads Draw More Online Traffic
Posted in: Uncategorized
The Super Bowl ads people claimed to dislike more than others, or that performed poorly in ad popularity studies, turned out to perform quite well in terms of acquiring website visits.
Feb
07
Poorly Received Super Bowls Ads Draw More Online Traffic
Posted in: UncategorizedIt seems the Super Bowl ads people claimed to have disliked more than others or that performed poorly in most ad popularity studies turned out to perform quite well in terms of acquiring website visits.
Feb
07
Viral YouTube Ad – How Adidas Earned its Stripes
Posted in: UncategorizedA new amazingly artistic Adidas YouTube Ad explains the company’s development from its origins in founder Adi Dassler’s workshop to its status today as a global sports and fashion brand. The ad campaign features references to famous tie-ups or fans that Adidas has had down the years including Liverp…
Feb
07
Viral YouTube Ad – How Adidas Earned its Stripes (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) A new amazingly artistic Adidas YouTube Ad explains the company’s development from its origins in founder Adi Dassler’s workshop to its status today as a global sports and fashion brand. The ad campaign features references to famous tie-ups or fans that Adidas has had down the years including Liverp…
Feb
07
Capitalizing on Low Cal Demands – Red Bull Sugarfree TV Spot
Posted in: UncategorizedRed Bull originated in Thailand but after being tweaked to satisfy Austrian palettes, quickly became the world’s most famous energy drink. In 2003 they launched a Sugarfree which become wildly popular; today, nearly one in five cans sold are the artificially sweetened variety.
Red Bull has launche…
Feb
07
Capitalizing on Low Cal Demands – Red Bull Sugarfree TV Spot (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Red Bull originated in Thailand but after being tweaked to satisfy Austrian palettes, quickly became the world’s most famous energy drink. In 2003 they launched a Sugarfree which become wildly popular; today, nearly one in five cans sold are the artificially sweetened variety.
Red Bull has launche…
Feb
07
Wrinkle Prevention Exercise – Yoga Face
Posted in: UncategorizedCelebrity name-dropping New York yoga teacher Annelise Hagen of the prerequisitely snobby New York Health & Racquet Club is promoting Face Yoga.
According the Hagen, the bizarre facial exercises prevent aging and wrinkles and is practiced by stars like Gwyneth Paltrow and Jennifer Aniston. Face Yo…
Feb
07
Wrinkle Prevention Exercise – Yoga Face (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Celebrity name-dropping New York yoga teacher Annelise Hagen of the prerequisitely snobby New York Health & Racquet Club is promoting Face Yoga.
According the Hagen, the bizarre facial exercises prevent aging and wrinkles and is practiced by stars like Gwyneth Paltrow and Jennifer Aniston. Face Yo…
Feb
07
Furniture For Small Space Living – The Pivot Table (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Small space dwellers sometimes space out over not having enough space. Follow? That’s why this piece of furniture is particularly intriguing. The Pivot Table takes up a relatively small space, but has a lot of storage potential as it transforms into multiple sets of drawers.
The design by Yael Mer…
Feb
07
Animated Business Cards
Posted in: Uncategorized
This animated business card by Chung Dha works on the same principle as the animated packaging for the hearing aid covered here last November. The author explains:
“This is my animated businesscard, I design after receiving a special book called magic moving images. I learned how to design myself and developed a special way to make this. The card exist of a outer sleeve with vertical raster and the animated pictures are made in a special way.”
(This is probably the book: Magic Moving Images.)
Watch the video of the card in action:
See other cool business cards on Adlab.
— via Brand Flakes
Feb
07
The Garfield Brouhaha
Posted in: UncategorizedBob Garfield of Ad Age didn’t like reading about how his Super Bowl ad commentary was framed as “retarded” on the interweb’s most popular ad blog. So he did what any good citizen of Media 2.0 does—engage.
Here’s the difference between criticism and whatever it is you and your commenters do:
A critic makes judgments supported by analysis and argument, then signs his name and takes responsibility for his words.
What you do, and encourage your readers to do, is take cheap, anonymous potshots devoid of evidence, argument and, most often, facts. A common tactic is to grossly misrepresent somebody’s point of view — mine, let’s just say — and use that as a point of departure for ad homimen attacks.
It pisses me off, but more than that it makes me sad — sad to see how the internet has brought out so much meanness, childishness and, above all, cowardice.
“Retarded,” Steve? RETARDED? I know you’re in the snark-for-its-own-sake business (sad in itself) but you really should be ashamed of yourself.
Bob
Speaking of anonymous postings, Agency Spy has a good piece on why it so often goes down this way in online Adlandia.
Feb
07
Firebrand Ratings: How Many People Watch One Hour of TV Commercials
Posted in: Uncategorized
Quick intro: Firebrand is a one-hour 11pm weeknights TV show on ION that has nothing but commercials. The show has a website. The idea is that “viewers will gladly watch commercials” if they are entertaining and non-intrusive.
AdRants did a post on Firebrand a few days ago, saying, “We’re pretty sure the only people watching Firebrand this week or any week will be people working in advertising, hardly an audience large enough to support the company’s grandiose vision of becoming some sort of popular destination. “
Shari Leventhal, Firebrand’s CEO, responded (fourth comment after the post on AdRants): “We’ve had over 2.5 million viewers watching Firebrand on average each week.”
Curious, I checked the numbers:
- Number of people watching Firebrand TV show on ION (11 pm weeknights): 106,000*
- Number of people employed in advertising agencies in the US: 188,100**
Am I doing the math wrong? Is Nielsen off?
Below is the website traffic estimate (uniques) from Compete.com:
* Nielsen’s ratings for Jan 1-31 2008 for Firebrand: 0.09 HH (106,000 average nightly viewers), 0.06 AD2554 (75,000 adult viewers 25-54)
** US Bureau of Labor Statistics, Nov 2007 estimate, full chart pulled from this page.
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