Junk food ad ban reprieve… for now

LONDON – The Government is to speed up a review of whether more curbs on junk-food advertising are needed amid growing support among ministers for a 9pm watershed on television.

Opportunity: digital networks and physical space workshop

Just a few lines to remind you of the Digital Networks and Physical Space production-oriented workshop and seminar at the Medialab Prado in Madrid. There’s only a few days (deadline is January 30) left to send your projects.

Projects and papers should deal with the relationship between digital networks and physical space: how new locative technologies are changing the way citizens perceive the physical and geographic space and how these media are reorganizing civic communication and interaction (from “geobrowsers” to the Local Web 2.0 or the “hyperlocal” journalism). The aim is to explore how we “tag the world” with new devices and how the digital and the physical world interact, creating new artistic tendencies as well as new kinds of human relations. The projects don’t have to focus strictly on geo-localizing and gps. The scope is broader: place blogging, locative media gaming, or public art connected to digital networks…

The two week production workshop which will also include seminars, lectures and mini-workshops (for other examples of the results from Medialab Prado workshop see my ongoing coverage of visualizar and of interactivos?)

People whose projects will be selected are provided with travel costs and accommodation. Collaborators will get accommodation.

The workshop is directed by Juan Martín Prada. With the participation of: Julian Oliver, Lalya Gaye, Hackitectura, and Michelle Teran.

Place and time: Medialab-Prado, Madrid. from 3 to 14 March 2008

More information and application guidelines at inclusiva-net.org.

The Ad Zapper in Your Brains

During commercial breaks,

  • 41.2% of viewers channel-surf
  • 33.5% talk with others in the room or by phone
  • 30.2% mentally tune out
  • 5.5% regularly fully attend to commercials

In other news, this winter fewer people eat (68.8%) and more people do laundry (58%) while consuming media (70% and 57.4% in July 2007, respectively). This and other amusing tidbits in the new BIGresearch’s research of simultaneous media consumption SIMM 11.

Links for 2008-01-23 [del.icio.us]

Hain lobbyist faces probe after protest

The Association of Professional Political Consultants has called an emergency meeting to look into a complaint about the public aff­airs firm linked to the Peter Hain donations scandal.

Top names at PRWeek event

Spectator editor Matthew D’Ancona and BT retail comms head Zoe Arden will join 18 other media experts speaking at next month’s PR and the Media conference, organised by PRWeek.

Algarve aims to allay safety fears

The region of Portugal where Madeleine McCann went missing has brought in agency backing to reassure UK visitors of its safety.

Asda in secret move to expand in South East

Asda has called in specialist PR advice to help push through a secret blueprint for up to 100 new stores in the South East of England.

Livingstone hires PR ‘unknown’ for re-election bid

Under-fire London Mayor Ken Livingstone is using a relative unknown to handle media around his re-election campaign, it emerged this week.

EMI veteran steps down to go solo

EMI’s most senior publicist is leaving after 23 years, taking some of the troubled label’s high-profile PR business with him.

Dubai oil company Lamprell brings in M: Comms

The £700m oil services firm Lamprell has parted company with Citigate Dewe Rogerson and brought in M: Communications for a major City brief.

ITV chief Godfrey to set up agency

ITV director of corporate affairs Jim Godfrey, is leaving the broadcaster to bec­ome a media and political consultant, with plans to launch a new comms agency later this year.

‘Youthful optimism’ is more receptive to PR

Edelman president and global CEO Richard Edelman has urged businesses to win over 25- to 34-year-old opinion-formers, in response to the results of the agency’s ninth annual Trust Barometer.

Beck’s lager drafts in Eulogy for global account

Consumer agency Eulogy has landed a sought-after brief to raise the profile of Beck’s lager.

Open Mic

From the mail that AdLab readers and PR people have sent in over the past couple of weeks:

Prudent People Brag: “According to a recent study conducted by the Mindset Media, people who report that they always pay their credit card balances in full each month, […] to be far less modest than the rest of the population at large — “Modesty 1’s,” who are, perhaps, unable to resist bragging about their highly responsible credit habits.

JunkieAd.com creator would like to let the world know about another blog collecting creative advertising.

USA Today’s Media Lounge accepts submissions from ad bloggers.

If I understand the terminology correctly, WebCollage.com lets downstream sales partners reuse the rich interactive functionality of the mothership site with less friction.

Spot Runner (one of the ad automation companies) has acquired GlobeShooter, a network of 1,200 independent filmmakers, videographers, producers and production companies across the U.S.

Flow automatically tracks the design process from idea to end result and manages assets and applications for the most complex workflows.

Hammerhead agency promotes itself with this video.

Luke Sullivan’s legendary “Mr.Whipple” guide to great ads is out in its second edition.

For dessert, some spam: “The NOKIA Electronic Email Promo,was established 1970 by the Multi-Million groups and now supported by the Economic Community for West African States (ECOWAS), United Nations Organization(UNO), United Kingdom(UK) and the European Union (EU) was conceived with the objective of human growth, educational, and community development.”

Coffee Morning

Unsure

I saw this sign on Russell’s blog and thought I should share. I agree with him. This sign could come in handy for many presentations.

Also, I’m sure there are a few words on the sign that explain the kind of week some of us are having. Blurred is a good word to explain mine. Myself and others will welcome a morning beverage and conversation this Friday. We’ll be at Mildred’s this week at our normal 7:30 start time. Hope to see you there. I’m sure we’ll have plenty to talk about.

ASICS: Baptism

ASICS: Baptism

Advertising Agency: vitrorobertson, San Diego, USA

ASICS: Happily ever after

ASICS: Happily ever after

Advertising Agency: vitrorobertson, San Diego, USA

ASICS: Enlightenment

ASICS: Enlightenment

Advertising Agency: vitrorobertson, San Diego, USA

Mia Lingerie: Bra

Mia Lingerie: Bra

Seamless lingerie.

Advertising Agency: Teran/TBWA Mexico
Creative Directors: Joaquín Maldonado, Daniel Pablos, Yasser Flores
Art Director: Yasser Flores
Copywriters: Eduardo Rodriguez, Daniel Pablos
Photographer: Rames
Published: November 2007