First Bacardi told us about the mysterious travellers of Murmansk Route. Then it said the mysterious travellers of Murmansk Route have something that will change our lives.
So here’s an intriguing campaign for you transparency lovers.
NEW YORK (AdAge.com) — It isn't often that the Ad Audit gets a chance to have two competitive ads on the exact same strategy. In ads for their "crossover" vehicles, Ford and Suzuki tout five-star safety ratings. One execution is good (could be even better), but the other is near perfect, indeed a rarity.
Steve Novick is a candidate for the U.S. Senate in Oregon. He was also born without a left arm. That doesn’t seem to stop him much:
Nice.
Kids! Do try this at home!
Hotwheels
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Stephan Junghanns
Art Director: Ralf Richter
Copywriter: Peter Strauss
Photographer: Michael Schnabel
Postproduction: Marco Perdigones
Typography: Annika Goepfrich, Ralf Richter
Published: December 2007
(TrendHunter.com) If the iPhone just isn’t trendy enough, how about a cell phone studded with 400 Tiffany diamonds? Tiffany & Co has teamed up with Softbank Mobile of Japan to produce this $94,000 beauty. The 400 diamonds will total over 20 carats making this one of the flashiest and trendiest phones around.
After all, 16 year old boys do wish they’d find hot ass and big boobs in the produce section along with giant dicks they can attach to themselves to impress their girlfriends.
LONDON – Motivation specialist Grass Roots has launched a gift card version of its paper gift voucher as a response to changing consumer demands.
The fine folks at Zeus Jones in Minneapolis have put a nice slide together that reframes the debate around digital divides.
When you start a non-profit charity called the Fuck Death Foundation, you’d better have an unusal ad campaign to match. And these guys do, delivering their melancholy commercial message with scrubby animation and a computer voiceover. According to its mission statement, Toronto-based Fuck Death is “dedicated to the elimination of death through the generation and distribution of funds to strategically selected causes and initiatives worldwide.†Among the afflictions they are fighting: cancer, AIDS and “oldness.†See an interview with the founders here.
—Posted by Tim Nudd
In the style of HEMA’s much-loved “wait for it†products page comes the new viral promotion for Jumper, a movie about a guy who can teleport. The result is an interesting example of an ad interacting with content, even if it is fake content plastered over a real Australian sports site. What’s really impressive is that this viral concept actually offers a more succinct explanation of the movie’s plot than does the overly blunt trailer, which you’ll see at the end of the animation. I mean, does every trailer voiceover have to spell out the situation for you? “In a world where some people can teleport, guys are always chasing them with grappling hooks.†Sure, I’m paraphrasing, but with a plot like that, you should really just err on the side of mystique. Hat tip to Twitter’s jg_howard. UPDATE: American Copywriter points out a video execution from the
campaign, this time with Hayden Christensen jumping into an HP spot
featuring Serena Williams. The result is a loooong 90 seconds. Read the
backstory here.
—Posted by David Griner
Nina DiSesa, chairman of McCann Erickson, New York, and author of the new book, Seducing the Boys Club, says the ad world is still a sexist place.
The most dramatic change in advertising since 1962 is that most of us have stopped smoking.
She adds, “Forty years after women burned their bras to liberate their sex, only 2 percent of the Fortune 1000 CEOs are women. Two percent!”
[via Adweek]
Once again, we are headed toward Super Bowl Sunday. And once again, the two head coaches of the Giants and Patriots, who are leading their teams to the NFL’s premier contest, have themselves never played a day of professional football.
Is there a lesson in the advertising industry can learn from this? I think so. I first wrote about this in a Talent Zoo column from 2004. I got some nice compliments on it, so I thought I’d repost it:
Who doesn’t like a nice stack of pancakes everyone in a while?
As part of her trip to the Philippines courtesy of the Philippine Tourism Department, HappySlip is advertising news of her Meet & Greet in Manila at the Mag:net Cafe this February 7.
Here’s an interesting extension of Adidas’ Impossible is Nothing mantra.
LONDON – Shot in the dark brooding style of hit movie ‘300’, some of the world’s top rugby players battle it out like Spartan warriors in a BBC spot to promote its coverage of the RBS Six Nations tournament, which begins on Saturday.
NEW YORK (AdAge.com) — Collective Brands is conducting a search for a media-planning and -buying agency for its Payless ShoeSource and Stride Rite units, the marketer said. TNS Media Intelligence puts total U.S. media spending for the two retail units at about $84 million.
You can look at this Firebrand video promoting its Road to Monday Super Bowl program this week as being somewhat comical in its efforts to portray the insanity in which we all engage regarding Super Bowl ads.
The beauty lies within.
Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Goetz Ulmer
Art Director: Till Monshausen
Copywriter: Jo Marie Farwick
Photographer: Wrongside Pictures
Published: December 2007
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
