A Super Lesson, Revisited

Once again, we are headed toward Super Bowl Sunday. And once again, the two head coaches of the Giants and Patriots, who are leading their teams to the NFL’s premier contest, have themselves never played a day of professional football.

Is there a lesson in the advertising industry can learn from this? I think so. I first wrote about this in a Talent Zoo column from 2004. I got some nice compliments on it, so I thought I’d repost it:

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