Sony VAIO, Latin America: Wind

Sony VAIO, Latin America: Wind

Lightweight like no other.

Advertising Agency: Ignited, Los Angeles, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Garrett Jones
Copywriters: Jason Carter, Lori Ellison
Photographer: Pier Nicola D’amico
Producer: KK Davis

Renewable Energy Tech Uses Rain – Piezoelectric

(TrendHunter.com) In the 21st century we have seen numerous ways to create alternative energies. Some are much more popular than others (Eco Football), but throughout the thought process there seems to be a unique pattern in the sources of renewable energy, most of which are inspired by mother nature.

Piezoelectric…

New Renewable Energy Technology Using Rain – Piezoelectric

(TrendHunter.com) Already trough the 21st century we have seen numerous was of creating alternate energy. Some becoming more popular than others (Eco Football), but throughout the thought process there seems to be a unique pattern. Obviously that pattern is re-newable energy sources so we find most of these energy in…

Anti-Smog Architecture in Paris – Vincent Callebaut’s Green Innovation Centre (GALLERY)

(TrendHunter.com) In a battle to claim title to world’s cleanest cities, Paris has come up with a concept for anti-smog architecture.

What looks like the top half of a drinking straw poking out of the water, and a giant white and green football laying on a road is actually a new prototype by architect Vincent Calleb…

New 4A’s Boss: Ad Industry Can Learn From Those Outside the Biz


NEW YORK (AdAge.com) — When the American Association of Advertising Agencies this afternoon confirmed Nancy Hill as its new president-CEO, Ms. Hill did something no other 4A's head has ever done: She updated her status on her Facebook page. Just hours after official appointment, Ms. Hill spoke to AdAge.com about her expectations for the job and how she plans to ensure the 90-year-old organization will stay relevant.

Paris Coutre Week Highlights – Five Designs from Chanel (GALLERY)

(TrendHunter.com) It’s passed. The biggest fashion day for Spring 2008. Coutre week is when the thoroughbred fashion horses trot out their finest innovations. Over the next few days, you can see five designs from the biggest designers and decide which you like overall. Chanel starts with some short pastel dresses tha…

Paris Couture Week Highlights – Five Designs from Chanel (GALLERY)

(TrendHunter.com) It’s passed. The biggest fashion day for Spring 2008. Couture week is when the thoroughbred fashion horses trot out their finest innovations. Over the next few days, you can see five designs from the biggest designers and decide which you like overall. Chanel starts with some short pastel dresses th…

Off Kilter Design – Creosa Tipsy Storage Units

(TrendHunter.com) What’s the opposite of OCD? Whatever it is, this bookshelf is perfect for the person that likes things just a little off kilter. These shelves are attached to the wall using a specially made bracket so they are sturdy but goofy looking. Goofy in a nice, fun way. A great design element would be to ha…

Viral Football Video – FIFA STREET 3

The Latest in viral advertising is the promotional spot for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics, parkour and Cirque de Sole all twisted up into “Extreme football from Mexico”. Watch the Video and be amazed, be very am…

Latest In Viral Advert – Amazing Football Video For FIFA STREET 3 (VIDEO)

(TrendHunter.com) The Latest in Viral Advertising is the promo for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics/ parkour/ circ de sol le all amazing twisted up into “Extreme football from Mexico”. Watch the Video and be amazed, be very amazed.
…

Latest In Viral Advert – Amazing Football Video For FIFA STREET 3

The Latest in Viral Advertising is the promo for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics/ parkour/ circ de sol le all amazing twisted up into “Extreme football from Mexico”. Watch the Video and be amazed, be very amazed.
…

Hamburger Phones in Demand – Sales Up 759% Thanks To Juno Film (VIDEO)

(TrendHunter.com) All thanks to the movie Juno, hamburger phones are now very much in demand; sales of eBay for these silly phones have shot through the roof. Seriously. The sales have gone up 759% on eBay since the movie was released!

If you haven’t seen the flick, the main character, Juno, uses the corded Hamburg…

Rate Super Bowl Ads in Real Time – Hey Nielson

Talk of Super Bowl is in the air as the biggest NFL event of the year approaches. Just as much a highlight as the football itself are the commercials which will air during Super Bowl XLII featuring the cream of the crop when it comes to advertising. It’s some of the best exposure millions of dollars…

Will Ferrel Invades CNBC – Power Lunch (VIDEO)

(TrendHunter.com) As was remarked by my office compadres – Will Ferrell can pretty much do anything, anywhere, and then video tape it and post it on the internet, and it will be funny. It is a tried and tested formula that has yet to fail Ferrel, or his funnyordie.com alumni. In this outing, Ferrel invades CNBC’s “…

Quiznos CMO: We Want to Be Pepsi to Subway’s Coke


CHICAGO (AdAge.com) — The sandwich chain that gave us Baby Bob, a man suckling a wolf and those curious Spongemonkeys is now showing a softer and gentler side. Chief Marketing Officer Steve Provost, a former executive at Yum Brands, said the chain is trying to win back women, many of whom have been alienated by its focus on big rolls, double meat and fancy sauces.

Speaking to your target market

Herringbone, purveyors of fine shirts, ties and other Toffee business attire sent out a rather curious and altogether well conceived piece of email communication today. Clearly aimed at the hip pockets and proud minds of their base clientele Sydney Stockbrokers they have created this unique take on the Summer Sale. With the real market in jeopardy, what […]

Bum Covers Hide Your Thongs – Hip-T (GALLERY)

(TrendHunter.com) Ladies, how many times have you released your thong was poking out of your low rise jeans? Or that your tummy or lower back was suddenly getting a draft because those stupid designers couldn’t create a shirt long enough to keep your kidneys warm? It’s time you got a Hip-T.

They’re cotton waist cov…

World’s Longest Arch Bridge – 667 Meter Bridge in Dubai

(TrendHunter.com) On why Dubai would want the longest arch bridge in the world and spend lots of money on it, I wouldn’t know. The most publicized emirate in the UAE has already chosen the New York architectural firm FXFOWLE to design the longest arch bridge that will be 205 meters tall and 667 meters long.

The Dh3…

To Do List Temp Tattoo – A Reason to Scribble on Your Skin

(TrendHunter.com) Ever find yourself using your skin as a piece of paper to write down a name of a song you hear on the radio and want to download, or maybe a shopping list?

Here’s a little something cool and different that next time you go start writing your to do list on your skin, you’re probably going to want o…

Major Music Groups Not Onboard With Qtrax


NEW YORK (AdAge.com) — The already troubled ad-supported-music market hit another major snag yesterday. Qtrax, a music service looking to make an ad-supported business out of the illegal peer-to-peer market, launched yesterday at the MIDEM music conference — without expected support from the four major music groups.