Hasta La Creative!

Ian Rogers, VP Video and Media Applications at Yahoo, spoke at the Creative Artists Agency conference in Aspen recently.

Here’s a small portion of what he said:

There is more opportunity in leveraging the scale of the Web than trying to create scarcity. We’ve all been engaged in many attempts at creating scarcity in digital music and none of them have worked. Meanwhile, others have been leveraging the scale of the Web with great success. We should learn from this pattern and apply our energy appropriately.

LONDON (AdAge.com) — France's biggest advertiser, L'Oreal, has appointed ZenithOptimedia to its $733 million media-planning and -buying account. The move ends an arrangement that was once traditional among many big European marketers — handling its own media in-house.

Time Warner is willing to pay $12 million to invest in Gaia, a virtual world based on parties where teens watch The Matrix and Ace Ventura: Pet Detective?! That’s it, I’m starting my own virtual world. I’m calling

it DaveWorld. It’s a natural extension of my popular social network for people named Dave. What will DaveWorld look like, and what people will do there? Oddly, it resembles the bleak workscapes in Monster.com’s new ad campaign. Visitors are invited to follow my daily routine: Go to work, come home, sit on the couch, eat pizza, surf the Web and watch TV. There’s also a virtual laundry room, but two of the dryers are broken because the virtual management company is too cheap to spend some virtual money for repairs. The soundtrack is all Kraftwerk. I like Kraftwerk. Your choice of avatars: me or Nicolas Sarkozy. You can also do a mashup where we resemble Killer Klown Barbie. As yet, there’s no URL or mobile access. Still, one thing’s for sure: With some venture backing and corporate ad support, DaveWorld could take off.

—Posted by David Gianatasio

For the presidential candidates, Iowa and New Hampshire are now in the rearview mirror as attention turns to Michigan, South Carolina and the bounty of Super Tuesday states. Already the pundits are breathlessly anointing winners and losers, suggesting strategies and attempting to predict what happens next.

WASHINGTON (AdAge.com) — It's damn the polls, full speed ahead for the presidential race. Whatever the surprising New Hampshire results mean for the overall race, one outcome is all but guaranteed: There will be more — much more — ad spending.

There's a dilemma that small agencies are facing as they take on more project-based accounts: How to handle client conflicts when they are doing work for more than one client in a competing industry?

You don’t see too many optical illusions in advertising. But when they are employed, it’s usually for a noble cause—like making a woman’s boobs look bigger, as in this homemade Wonderbra spot. Sony Bravia did a few optical-illusion print ads recently, too.

—Posted by Tim Nudd

According to Mark Ambinder at TheAtlantic.com: "Roy Spence, an advertising guru who has rescued the Clintons' public image before, will start to participate…

Fruit got juiced for your Slurpee.
25% fruit juice

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen

Fruit got juiced for your Slurpee.
25% fruit juice

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen