May
18
Zales and Anomaly Court Stylish Zillennials with Bling-Filled Ads
Posted in: UncategorizedZales* has launched a new campaign developed in partnership with Anomaly in New York. The jewelry for sale at Zales today is featured prominently in the advertising. The campaign is not high concept, but it is fashionable, dramatic, and it’s also clearly advertising (where product and story are neatly intertwined). The line “Own It” punctuates […]
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