Jun
03
Young Americans Can No Longer Afford The American Way of Life
Posted in: UncategorizedAdvertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer’s life. Say you want to sell designer jeans to 20-somethings…the customers’ ability to pay the inflated prices will impact the results, thus the economy’s health is always a factor in a campaign’s success, […]
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