Feb 17

Yahoo Introduces Its Cookieless ID, Next-Gen Solutions, for the Open Web

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The looming deprecation of the third-party cookie has created a market opportunity for savvy ad technologists–and Yahoo hopes to capitalize on it. The company, which operates both a demand-side and supply-side platform–as well as editorial titles like TechCrunch– announced the debut on Thursday of its identity solution for non-addressable audiences, called Next-Gen Solutions. Yahoo began…

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