Dec
03
Xdress.com: Washroom signage
Posted in: Uncategorized
Xdress.com is an online boutique for male cross dressers. Problem was lack of awareness and traffic to their website. Our solution was to create a memorable guerilla piece that can be easily applied. Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
Published: January 2009
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