W+W, evolution thru combination

Clear and concise, that’s how director David Ruiz made this new animation to promote an ecological new concept from Roca, the W+W.
The film, commissioned by Tiempo BBDO agency, and produced by 8 de agosto explains very graphically how new ideas that can improve our lives sometimes born by cleverly combining two different working ideas…

http://www.8deagosto.tv/uploads/videos/roca_ww.mp4

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