Sep
18
W+K and Drew Brees Interview a Robot for Old Spice
Posted in: UncategorizedHere’s a long and unusual one from Wieden+Kennedy to promote client Old Spice.
The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an “interview” on a retro sports talk show:
It’s nothing if not awkward; we do like the New Orleans-appropriate “jazz breakdown” that happens around the 4:00 mark.
The finale is also amusing, though you may note that Brees’ pass doesn’t quite hit its target.
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