May 02

Why Real-Time Engagement Is the Future of B-to-B Marketing

Posted in: Uncategorized

Long gone are the days when b-to-b companies could just poach successful salespeople–with their big Rolodexes of past customers–who then close deals within 12 to 18 months. Today, the sales cycle entails software-driven processes that last only around three or four months. Not only have things sped up considerably, but the marketing landscape has also…

Related posts:

  1. TV’s Landscape Is Evolving, and Marketers Need to Adapt Three years ago, our management team was debating how we...
  2. 3 Ways Brands Can Solidify a Brand Message for Free Brand sponsorships are a multi-billion-dollar industry. It seems like each...
  3. How Brands Can Prepare for Apple iOS 14 For the media companies that were scrambling to adhere to...
  4. Want a Leg Up in the Ad Industry? Start in the Restaurant Business  Growing up, I had little to no idea what I...
Tags:
No Responses to “Why Real-Time Engagement Is the Future of B-to-B Marketing”

Post a Comment