May
10
TV’s Landscape Is Evolving, and Marketers Need to Adapt
Posted in: UncategorizedThree years ago, our management team was debating how we should enter the television space. At the time, the majority of our revenue was in digital and programmatic. We were trying to answer the questions, “How does a demand-side platform add value for TV buyers?” and “Where would programmatic and TV intersect?” Should we aggregate…
Post a Comment