Dec 16

Why Political Marketers Need to Focus More on Marginalized Voters

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Just when we thought the smoke had cleared from the 2016 presidential race, here we are, in the blink of a proverbial eye, readying for the 2020 campaign. Candidates on both sides of the aisle have linked their Madison Avenue consiglieri and strategist, with their street teams and war room colleagues. They are running projection…

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