Jan
06
Why Advertisers Need to Take a Risk and Be More Than Just Likable
Posted in: UncategorizedIf you love Garfield, I hate to break it to you, but Garfield isn’t art. It’s not even a good comic strip. Garfield was designed with the sole purpose of selling a boatload of merchandise, so it had to be intentionally inoffensive to appeal to the largest possible number of people. It’s not even supposed…
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