Hasta La Creative!

Bob Greenberg, CEO of R/GA told Adweek why his agency is opening an office in San Francisco.

“We opened in San Francisco not based on business but based on talent,” he said. “Talent is the biggest issue facing agencies today. It’s the biggest open creative and technology talent pool other than New York.”

“It’s not so much the agencies but the Yahoo!s and Googles,” he said. “All the technology companies have many potential hires for us.”

R/GA is looking at office space in San Francisco that could house as many as 80 employees. By the end of 2008, the shop expects to employ roughly 25-30 workers in San Francisco.

One of them will be Mauro Cavalletti, who is returning to R/GA as executive creative director after three years at Organic and most recently AKQA, where he was group creative director.