Hasta La Creative!

Back in the 80s, some ice cream sandwich-makers asked, “What would you do-oo-oo-oo for a Klondike bar?” Then, a balding businessman made monkey sounds. Today, reaching greater heights of sophistication, we’re crowdsourcing challenges via social media to humiliate washed-up celebrities. The new question is, “What would you want _____ to do for a Klondike bar?”

In the Klondike Celebrity Challenge hosted by comedian/The Soup host Joel McHale, the blank is filled first by Alfonso Ribeiro, otherwise known as the Fresh Prince of Bel Air’s cousin, Carlton. The contest submission period has ended, so Klondike’s Facebook page has no evidence of people’s weird ideas. But on July 15th, we’ll presumably have a new video featuring the winner.

For now, watch Joel McHale wandering his ice cream museum. The videos are directed by Tristram Shapeero and written by The Soup writers Boyd Vico and Brad Stevens. It’s not half bad, actually. Maybe we have evolved since ’83.

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